Amanda Brandon Female Madison, MS United States ACB Creative: Like

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Amanda Brandon's Groups

Foodservice Industry Sur…

231 members
29 Comments 6 Likes

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Amanda Brandon's Discussions

Restaurants - We have to do something about our websites

Started this discussion. Last reply by Amanda Brandon Jan 6, 2011. 6 Replies 0 Likes

Restaurant websites are getting slammed on Twitter and in a discussion on this blog:…Continue

Tags: web, presence, social, media, management

85% of Consumers Say They'll Pay More for Premium Customer Service

Started this discussion. Last reply by PeopleMatter Dec 28, 2010. 5 Replies 0 Likes

How did we get to this point? I'm sad for the "service industry." What can we do to right our perception in customers' minds?Continue

Restaurants & Bars - The Original Social Networking Sites

Started Oct 6, 2010 0 Replies 0 Likes

Mashable has a live feed from the Facebook press conference rolling right now.Facebook's Chris Cox says (via Mashable) the company…Continue

Tags: facebook, marketing, media, social, restaurant

How to Build an E-mail Based Customer Loyalty Program

Started Jun 25, 2010 0 Replies 0 Likes

Check out this article and share your ideas!

Tags: marketing, conversations, email, media, social

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Amanda Brandon's Page

Latest Activity

Amanda Brandon commented on Amanda Brandon's blog post 'Ice Cream Trucks Have Outgrown "Pop Goes the Weasel"'

Thanks for your comment, Jim. Yes, it's a great retro practice, until the truck is in your neighborhood 7 days a week. Pop Goes the Weasel gets old and tuned out.

Jun 6, 2011

Jim Matorin commented on Amanda Brandon's blog post 'Ice Cream Trucks Have Outgrown "Pop Goes the Weasel"'

I think there is room for both. An ice cream truck with a tune is retro, a great touch point that brings back positive memories.

Jun 6, 2011

Ice Cream Trucks Have Outgrown "Pop Goes the Weasel"

I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel. The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy tune. Texting – Better than Pop Goes the Weasel A…See More

Blog post by Amanda Brandon Jun 3, 2011

2 Comments 0 Likes

Amanda Brandon updated their profile Jun 3, 2011

Becky Hendriksen commented on Amanda Brandon's blog post '5 Things You Never Want to See in Restaurant Menu Design'

Great article, Amanda! Two things popped to mind- aligned pricing, and a pixelated logo.

May 20, 2011

Becky Hendriksen commented on Amanda Brandon's blog post '5 Things You Never Want to See in Restaurant Menu Design'

Great article, Amanda! Two more things that popped into our heads: lose aligned pricing and a pixelated logo on menus!

May 20, 2011

Amanda Brandon and Zedrea Frances Bognár are now friends May 20, 2011

Amanda Brandon updated their profile photo May 20, 2011

Looking forward to the Facebook for Restaurants Chat tomorrow with Sayf Sharif of ORestaurantDesign.com. Join us here: http://ning.it/mCNqE6

Status posted by Amanda Brandon May 17, 2011

Jon Eric Sooy and Amanda Brandon are now friends May 4, 2011

Amanda Brandon liked Jon Eric Sooy's blog post '9 Awesome Ways to Use QR Codes For Your Restaurant' May 4, 2011

Amanda Brandon and Emerald Reilly are now friends Apr 27, 2011

Becky Hendriksen liked Amanda Brandon's blog post '5 Things You Never Want to See in Restaurant Menu Design' Apr 27, 2011

Amanda Brandon commented on Amanda Brandon's blog post 'Ok, Restaurants – It’s Time to Join the Social Game'

Hmm. That's a good question, Maria. I think the questions you need to ask yourself are: Do you think you have enough time to generate interest with a flyer and social media? This depends on your social presence. I looked at your Facebook…

Apr 26, 2011

Maria Bell commented on Amanda Brandon's blog post 'Ok, Restaurants – It’s Time to Join the Social Game'

Hi, I have a question that needs a good answer. I want to open Mothers day but I usually don't open Sundays. Should I open only by reservation, notify my customers with a flyer or social media. What if they dont come and I will waste money…

Apr 26, 2011

Amanda Brandon commented on Amanda Brandon's blog post '5 Things You Never Want to See in Restaurant Menu Design'

Great additions, Adam! Thanks for adding to the list.

Apr 25, 2011

Profile Information

Zip Code: 39110

Title: PR Consultant

Company: ACB Creative

Website: http://www.acbcreative.com

Twitter Handle: @ACBCreative

Restaurant Segment: Other

I work at the unit level and my role is: Other

I work at the corporate level and my functional area is: Marketing

I work for the foodservice industry and my profession is: Advertising / PR

In which categories do you purchase, or specify the purchase of products for your organization?: Services

Interests: Consulting, Discovering New Food, Discovering New Wines, Learning, Making Friends, Networking, New Locations

Personal Quote: Always communicate brilliantly

Biography: Amanda Brandon got her start in food working takeout for a busy BBQ restaurant—alone—on her first day. She spent the next four years at McAlister's Deli, while completing her journalism degree at the University of Mississippi. The next stop was a dual role as the managing editor of PMQ Magazine (a pizza trade) and as the publicist for the U.S. Pizza Team. Since 2005, she has worked in marketing communications both on and offline in the restaurant and technology industries.

Years in the Industry: 11

Amanda Brandon's Blog

Ice Cream Trucks Have Outgrown "Pop Goes the Weasel"

Posted on June 3, 2011 at 11:45am 2 Comments 0 Likes

weasel I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel.

The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy…

Continue

5 Things You Never Want to See in Restaurant Menu Design

Posted on April 22, 2011 at 3:10pm 5 Comments 6 Likes

Comic Sans font. You do not want this font anywhere near your menu. It’s reserved specifically for elementary school teacher newsletters. And there’s a documentary against it.

Paryrus font. This font is the stereotype of stereotypes for Greek restaurants. (There’s even a …

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Is This Burger Joint for Real?

Posted on April 7, 2011 at 5:05am 0 Comments 0 Likes

With menu items like "Supa Dupa Fly Ho with cheese," Fat Ho Burgers hit the national stage this past week. In a Google News search, I found 23 very relevant news sources carrying a story on this tiny Waco, Texas burger joint.

A news clip from the local Fox affiliate has gone viral as the owner explains how she arrived at the name. The 23-year-old Lakita Evans told KWTX.com…

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An Open Letter to Deals Junkies

Posted on March 24, 2011 at 11:15am 0 Comments 0 Likes

According to a CNNMoney.com article, consumers have had just about enough of the deals emails – even if the deals are great. That's why I've put together an open letter to deals junkies for restaurants to use in their marketing. Enjoy!

Dear Deal Junkies,

The rest of the world is concerned with your health. Here’s why:

Your friends don’t want to eat with you because you only want…

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Comment Wall (2 comments)

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At 12:34pm on October 12, 2010, Brooks Briz said…: Looking forward to getting to know you Amanda! Oh yeah, and keep pumping out those awesome articles!

At 7:10am on June 16, 2010, Marcus Guiliano said…: Hello and welcome Amanda,

Congratulations on joining FohBoh! I'm the green nutrition minded chef on this site. This is a wonderful online restaurant community with lots of great postings. Enjoy the site and keep active with pictures, comments and postings.

Marcus Guiliano