Alan 'Brand' Williamson
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  • Crawley-by-Gatwick
  • United Kingdom
  • Brandopia
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Started Jul 18, 2013


Alan 'Brand' Williamson's Page

Latest Activity

Alan 'Brand' Williamson posted a status
"Eid al-Fitr: Good response from the Muslim community. Encouraged to launch Desi-Day - the brand name for a halal, pork-free experience"
Aug 8, 2013

Alan 'Brand' Williamson posted a discussion


You want to attract the growing Muslim market to your restaurant, but pork-meat is one of your year-round best-sellers. What do you do?See More
Jul 18, 2013

Alan 'Brand' Williamson posted a video
Jun 27, 2013

Alan 'Brand' Williamson updated their profile
Jun 27, 2013

Profile Information

Destination Brand Developer
What best describes my company
Consulting, Networking
Personal Quote
" First attract with a single branded proposition, then distract with multiple products & experiences"
Destination Brand Developer
Micro Destinations: Restaurants-Hotels-Stores
Mezzo Destinations: Malls-Visitor-Attractions-Festivals
Macro Destinations: Countries-Cities-Resorts
Years in the Industry

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Alan 'Brand' Williamson's Blog

Cuisine Collisions Create Culinary Concept

A new culinary quarter, branded 5ive Trees, was conceived when four culinary cultures - Italian, Indian, Chinese and Srindian Fusion - all came together during a cookery demonstration at MainStage Crawley Festival on July 4th 2009 in Memorial Gardens, Crawley Town Centre.

5ive Trees: Crawley-by-Gatwick's Culinary Quarter is a new branded concept created by Alan 'Brand' Williamson, the award-winning destination brand developer, in response to the negative impact that the recession is… Continue

Posted on July 8, 2009 at 7:51am

The Cultural Code for Curry

In Britain, the fastest-growing ethnic cuisine is Indian. Like Starbucks, curry houses are everywhere! As one traditional English pub closes, a new curry house takes its place.

The Indian cuisine category is so big that 'chicken tikka masala' is fast replacing 'fish and chips' as Britain's national dish.

And like every major product category, it has now started to divide into several sub-categories such as Bangladeshi, Punjabi and… Continue

Posted on May 13, 2009 at 9:36am

Chef Gordon Ramsey: Passed his Eat-By-Date?

Chef Ramsey suffered his latest set-back last night when his 3-star Michelin restaurant dropped out of the world's Top 100 dining destinations.

Yet his protege, Marcus Wareing, who opened his new restaurant at London's Berkeley Hotel, after an acrimonious split with GordonR, his former mentor and friend, has made a dramatic entry in the list at No. 52.

Good to see… Continue

Posted on April 21, 2009 at 8:39am — 6 Comments

Michelin Star vs No Star: How to level the competitive playing field

One of your major competitors in your marketplace gets awarded a prestigious Michelin Star and threatens to grab a major slice of your market share.

What can you do?

You could aim to neutralise the Michelin Star by looking for a weakness in the strength of Michelin. Not just a weakness in your competitor but a weakness in their strength - their Achilles Heel.

Here's one possibility:

Pascal Rémy, a Michelin inspector, and also a former Gault Millau (a rival… Continue

Posted on April 5, 2009 at 8:07am

And the Winner is...? 7 keys to winning business awards

Cuzini, the Srindian Fusion restaurant based in Crawley-by-Gatwick competed with some of the largest companies in Greater Gatwick to win the coveted Innovation in Marketing & PR category of the Gatwick Diamond Business Awards at a glittering ceremony at the Gatwick Hilton, hosted by celebrity guest speaker Declan Curry, the BBC presenter… Continue

Posted on March 19, 2009 at 11:56pm — 1 Comment

Comment Wall (15 comments)

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At 8:45pm on March 6, 2009, Craig Priebe said…
only 2 hours left! polls close at 12:00PST
Here's an opportunity- won't take but a moment and it's fun...

- go here-

-and vote for #F06 Cherry Almond Truffles - vote only once and pass it on to all of your friends

I am a finalist in a big video recipe contest and I need your votes to win
deadline is Friday March 6 12:00amPST
At 9:35am on April 29, 2008, Jil Child said…
Hi Alan,
Sorry I disappeared for a while. It's been crazy over here in wine country. Responding back to branding, I did give it some thought and while I like a lot of brands with the proprietor's name on them, they are a bit boring.

I do think Yellow Tail sticks out for Australia. I associate the fish with the Great Barrier Reef and think the label is both unique and effective.

Also, I want to mention that Lodi, California has made it's name in producing really good Zinfandel's. They have very clever names for a lot of the Zins. Earthquake Zin, (appropriate for Cal), Seven Deadly Zins and one that I particually enjoy is Earth, Zin and Fire. The back of the bottle is a concert ticket. Very cute and again very creative. I don't think any other brand has done this.

Google Lodi Zinfandel's, There are several more great brands. I don't know if this helps, but hopefully it will spark some thought.
At 9:44am on April 21, 2008, Jil Child said…
How Exciting! The bubbles are coming-the bubbles are coming! The British bubbles are really coming. Corney, but that's what popped in my head. You may have this list, but these are the top California Sparkling wine producers: Frank Family, Schramsberg, Mumm, S. Anderson, Domaine Chandon, Domaine Carneros (Tattinger), Gloria Ferrer, Roederer, Scharffenberger and of course Korbel. Please let me know if there is anything I can do for you on my end.
At 1:26pm on April 19, 2008, Jil Child said…
Hi Alan, I saw your comment regarding Napa. I am an owner of Wine Tours of the World. We send tons of people on wine vacations. Napa is in my backyard. I would be willing to tell all. It is more than just a wine destination. It has become a wine lover's, adult, Disney Land. There are unlimited activities and experiences to be found. Beautiful? Yes. Romantic? Definitely. Great Wine? Absolutely. Expensive? Yip! Crowed? Very! I have to say that 20 minutes over the Mayacamas Mountain range is Sonoma and its wine appellations. Just as beautiful, if not more in some locations. The hospitality staff in the wineries are laid back and very wine savvy. Your dollar goes a lot longer too. I have the low down for both areas. If you are interested in specifics, please let me know.
At 3:57pm on April 13, 2008, said…
Hi Alan,

I writed a long comment to the question you submitted to me but the sistem didn't posted it (!!!!) and now I have no time to write it again. Sorry, I'll reply to you next days.

bye bye

Maria Luisa
At 6:26am on March 27, 2008, Thom LaRussa said…

I am enjoying your participation and contribution to this site. thank you

At 8:56am on March 26, 2008, said…

Doney, Vivendo and Spirito divino are ok (but they offer very different tipology of cuisine).
I never saw Scoglio di Friscio in via Merulana (may be is a pizzeria) and I don't know Antica Pesa.
Antica Biblioteca is a place for great number, you know...


Maria Luisa
At 3:10am on March 26, 2008, said…
Buongiorno Alan,

top 5 Rome restaurants (for most important Guide and for me) are:

La Pergola (Hotel Hilton) - 3 Michelin stars (I'll edit it on Roma gourmet next months)
Il Convivio Troiani (1 Michelin star)
L'altro Mastai (1 Michelin star)
Il Pagliaccio (1 Michelin star)
Agata e Romeo (1 Michelin star)
Baby by Iaccarino family (1 Michelin star and on Roma gourmet in April)
and for seafish La Rosetta (near Pantheon)

They do a very creative and natural cuisine interpreting tradition and using high quality ingredients.
You can find dish photo of many of them looking for the restaurant index here:

About other restaurants you ask me about, some of them are fashion place only (like Glass Hostaria: very cool restaurant for glass and wood design but without a very interesting cuisine) and some other are normal palces where you have good dinner but not great emotions (at restaurant I want emotion!)

Have a great day, ciao.

Maria Luisa
At 8:27am on March 25, 2008, said…
Ciao! Thank you for your welcome.

I was born in Piemonte and I live between North Italy and Rome but I feel Rome as my town, it's so beautiful!

I see you love Trastevere... do you know any restaurants in other Rome quarters?
I' working on my website english version and I think that it will be a useful tool for you if you go often in Rome. May be you understand italian? Please check out for and let me know what do you think about.


Maria Luisa Basile
At 4:41am on March 19, 2008, Julia Searle said…
Hi Alan
Thank you for paying for the lovely meal in that restaurant.
I have told many people about it already!




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