Voice of the Restaurant Industry
The restaurant technology and restaurant + social media savvy folks over at Smarter Restaurant have worked with start-up operators and restaurant chain CEO's to create a check list for restaurant readiness. We asked them to focus more on customer experience management, social media and SEO strategies, tactics and tools, rather than reminding you about applying for a business license, ordered a telephone and remind you to call the city to schedule a health inspection. That's basic stuff you already know.
Opening a new restaurant or looking for more customers?
#1 To Do: List you business across the web.
We live in a new world where search and real-time content can define success. Restaurants MUST BE DISCOVERED AND SEARCH IS IT!
What is Yext Powerlistings and why do I need it for my restaurant? Ask yourself these three simple restaurant marketing readiness questions:
1. Is search important to being discovered on the Internet at home on a computer or on the go with mobile devices like an iPhone?
2. How will a potential customer find my restaurant if my restaurant is still listed as the old restaurant that was here before?
3. If I fix Yellow pages how can I make sure all the other search engines and review sites, blogs and other search and listing directories including Yelp, Yahoo!, Citysearch, MapQuest, Superpages, Yellowbook, WhitePages, Local.com, Foursquare, Emerging Package have not only my new business listed correctly, but my hours posted correctly?