FohBoh Social Media Marketing & Advertising Programs

Social Media Marketing  & Advertising

Social media is big and getting bigger, providing marketers with unparalleled access to their customers. FohBoh offers marketers a unique combination of reach, relationships, context and relevance:

• Reach: Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18. FohBoh's reach leverages the physics of social networking: many-to-many. Our members have tremendous influence and visit FohBoh is discover new ideas and connect with peers from more than 130 countries. This ecosystem of foodservice industry professionals offers a powerful platform that extends far beyond the FohBoh community. How? We also embrace social media and as a result, our member created content is widely syndicated and published to thousands of blogs, social sites and networks worldwide.

• Relationships: Social media's strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for members to visit regularly and for extended periods of time. The relationships and connections made here, offer members and advertisers excellent opportunities to generate leads for products and services.

• Context: FohBoh was born a social media company back in 2007. Everything we do is for the benefit of the foodservice industry. Our extremely targeted market focus is all about food, tech and media. So, as a result, nearly all of our content is about food, foodservice, guest satisfaction, operations, marketing, human resources and technologies that assist with managing the customer experience. This industry context and vertical market focus is what defines FohBoh.

• Relevance: Members are extremely engaged with the content and connections that their friends and business connections are creating because of its personal and/or professional relevance. If you are promoting a product or service targeting the foodservice industry, FohBoh offers a target-rich environment.

Foodservice vendors, manufacturers and technology providers are looking to maximize the effectiveness of this new medium and are developing social advertising that heightens relevance and engagement through the use of profile data within the ad units themselves, as well as the use of social graph data to target ads. Let FohBoh help you and your team publish, syndicate and tune your marketing message for the social web.

FohBoh Social Media Marketing Programs

The following outlines three social media marketing programs that offer significant value to extend your reach online, while being able to measure the effectiveness of such social media marketing campaign through FohBoh analytics.

How FohBoh creates value for your brand, product or service

using the social web.

"What happens on FohBoh doesn't stay on FohBoh"

The FohBoh social media marketing program starts with our domain expertise - we get the restaurant business. Add years of experience as social media practitioners, sprinkle 10 years of Internet community development experience and 40,000+ members and the result is a clear understanding of how best to promote your brand on the social web.

 How to start? First, be a member of FohBoh by creating both a personal and business profile. Second, become an active community participant because members are drawn to subject matter experts. Third, invite your friends, business colleagues and associates to join FohBoh so you have connections and a growing digital footprint. Fourth, integrate into the FohBoh community by reaching out, not "spamming" other members that could be good connections for business. The more relevant connections you have the more social currency will be generated.

Once you become a Social Media Marketing advertiser, we work hard to promote and expose you to the social web beginning with FohBoh, the Restaurant Community as well as all of our digital media assets.

The goal is to increase your digital footprint and "social presence" as it relates to your brand, product or service, leading to more traffic to your door with qualified leads. Let us help you craft a social media strategy that will accelerate your brand message in this target rich environment.

Social media marketing goes way beyond display advertising. Social media communication and marketing is interactive and layered. While we include display ads and newsletter sponsorships and advertorials as part of the program, it is the integrated campaign that matters.

The Platforms
We have our favorites, but we all know the big five: Facebook, Twitter, LinkedIn, Google + and Pinterest. They have effectively won the social networking war as the platforms of choice. But, context and relevance is key. Targeting your message to the right listener is a key to a successful social media marketing campaign.

Here is a recent fact posted by emarketer:  An advertiser on Facebook gets a 0.01% CRT. 5% of clicks lead to sales. With 100 clicks, an advertiser would receive 5 sales.  That means that facebook needs to show 1 million ads to get 100 clicks to get 5 sales. Sales could mean $1 million or $5.00. Return on investment is predicated on (1) Social media marketing strategy, (2) campaign development, (3) Campaign monitoring and (4) effective targeting to a the right B2B audience - "Fish with the right bait", as they say.

Program A - Monthly Program | $1,500 per month (6 month rotation for $9,000)

1. 250 Skyscraper display ad Impressions per month ROS
2. “Friend’s of FohBoh” Ad: a 180 X 150 ad in rotation on the main page with our other program advertisers
3. 10 social media inclusions: This will include content about your brand syndicated through the FohBoh profile on platforms including Twitter, Facebook, Google +, and Pinterest, as applicable.
4. 2 Newsletter sponsorships: monthly inclusion of company logo in one of our newsletters. Circulated to about 25,000 + subscribers each week

Program B – Monthly Program $2,500 per month (6 month rotation for $15,000)

1. 500 Skyscraper display ad Impressions per month ROS
2. “Friend’s of FohBoh” Ad: a 180 X 150 ad in rotation on the main page with our other program advertisers
3. 20 social media inclusions: This will include content about your brand syndicated through the FohBoh profile on platforms including Twitter, Facebook, Google +, and Pinterest, as applicable.
4. 6 Newsletter sponsorships: monthly inclusion of company logo in one of our newsletters. Circulated to about 25,000 + subscribers each week
5. Inclusion on Partners Page: logo and brief company write up on FohBoh.com’s partners page
6. Featured Guest FohBohist: 2 monthly FohBohist blogs. Promoted and syndicated by the FohBoh brand
7. Creation of a private and public group on FohBoh to connect with clients and prospects, share updates, add collateral's and even conduct focus groups

Program C – Monthly Program $5,000 per month (6 month rotation for $30,000)

1. 1000 Skyscraper display ad Impressions per month ROS
2. “Friend’s of FohBoh” Ad: a 180 X 150 ad in rotation on the main page with our other program advertisers
3. 40 Social Media Inclusions: This will include content about your brand syndicated through the FohBoh profile on platforms including Twitter, Facebook, Google +, and Pinterest, as applicable.
4. 12 Newsletter sponsorships: monthly inclusion of company logo in all our newsletters Circulated to about 25,000 + subscribers each week
5. Inclusion on Partners Page: logo and brief company write up
6. 2 Featured Guest FohBohist posts per month
7. Creation of a private and public group on FohBoh to connect with clients and prospects, share updates, add collateral's and even conduct focus groups
8. Syndication of company press releases on FohBoh and via social media channels

Custom - Monthly Programs

If we missed the mark on any of the above social media marketing programs, please contact us. We will be happy to create a custom social media marketing program/campaign to suit your company using any combination of assets.

Social media marketing program fees are payable by credit card, or EFT quarterly, in advance. We do not invoice. There is a one-time, $1,500 set-up fee for each Program due at engagement.

To check on qualification and pricing based on six month or 12 month rotation and for more information, please contact us CLICK HERE, subject line "Social Media Marketing Program". Or, call us at (408) 728-9243.

Newsletter Marketing and Sponsorships

Our weekly newsletter really focuses on foodservice social media and restaurant technologies. We have about 25,000 subscribers and this grows every week just by word of mouth and as membership grows. Since we publish weekly, we show up to over 65,000+ times with a high average open rate.

Newsletter Advertising Slot Pricing:

1. Leaderboard - Top + Bottom

$9,000 12 weeks | $17,100 26 weeks | $35,100 (52 weeks)

2. Sponsored sections boxes

$3,000 12 weeks | $5,700 26 weeks | $11,700 (52 weeks)

3. Skyscraper box

$6,000 12 weeks | $11,400 26 weeks | $23,400 (52 weeks)

4. Advertorial Section

$15,000 12 weeks | $28,500 26 weeks | $58,500 (52 weeks)

Community Engagement Display Advertising
While we prefer to build a social media marketing campaign for your brand, product or service, there are times when just advertising makes sense. These include events, special time-sensitive promotions and special offers. These are in-network and on community promotions and pricing is based on a weekly rate.

Display Advertising Guidelines: The New 2013 Portfolio

1. Homepage Billboard - ROS - $3,000 per week

2. Leaderboard - ROS - $1,500 per week

3. Bottom Leaderboard ROS - $900 per week

4. Skyscraper 120X600 ROS - $1,200 per week

5. Skyscraper Small 120X250 ROS - $600 per week

6. Box ad 180X150- $250 per week

7. Weekend Vendor Spotlight - $750 per weekend (Saturday and Sunday)

8. Homepage Video - $2,500 per week

IAB Standard Display Ad Sizes

Submission Lead Time
Minimum 7 business days before campaign start. Advertiser provides all content and rich media. We do offer creative services for an extra fee.

Best Practice
For times when the user's browser does not support creative functionality (i.e. Java, Gif, HTML5), provide a standard image file.

Foodservice Social Media Universe 2013 (FSMU)

Foodservice Social Media Universe (#FSMU) Conference and Expo in Austin, Texas September 15-17th, 2013, we will focus on the technology-driven transformation of the foodservice industry. How social and technology is at the core of app development and customer experience management. We will again, examine best practices for social media execution in the restaurant industry, uncover new strategies, learn new tactics and expand our universe of restaurant + technology providers. The conference will feature keynotes and informative panel sessions on important social media topics. 

Click here for info on FSMU for more information on FSMU.

Click Here to visit the FSMU Sponsorship Website

FOHBOH Editorial Calendar 2013.pdf

For more information, please contact us.