eThor and SpeedLine Announce eMarketing Partnership

eThor and SpeedLine Announce eMarketing Partnership

LAS VEGAS, NEV. – Through a new partnership with eThor, pizza and delivery point of sale developer SpeedLine will give their POS users access to a convenient web and social marketing dashboard. The eThor dashboard makes it easy for restaurants and retailers to extend their marketing to all online channels directly through SpeedLine’s point of sale system (POS).

The new marketing solution tightly integrates with eThor online ordering, or can complement a web ordering solution from another vendor.

“This collaboration marks a leap forward in the world of online to offline commerce, and our combined solution is the first of its kind in the marketplace,” eThor CEO Gary Ziegler said. “Our partnership will give SpeedLine POS users the tools harness the enormous and ever-growing mobile commerce industry.”

With eThor’s campaign intelligence tools, SpeedLine POS users will be able to manage their entire online marketing efforts from one convenient dashboard. From social media to e-mail to online ordering, eThor’s platform provides a one-stop shop for online marketing. All of eThor’s tools will be fully integrated with the SpeedLine POS system and available to every SpeedLine customer.

“Restaurant operators get bombarded with calls all the time from vendors offering to manage their Facebook or text marketing,” said SpeedLine Marketing Manager Jennifer Wiebe. “With this new solution, our users can easily manage all their online marketing themselves, at a fraction of the cost.”

With Speedline’s state-of-the-art POS technology and eThor’s campaign management and intelligence tools, restaurant operators can manage all their social media, e-mail, text and blog marketing—along with web, mobile and Facebook ordering if they choose—for a single restaurant location or a chain. Restaurant operators can schedule e-mail, text, and social marketing in advance, or push out a click-to-order menu special to customers to drive same-day lunch traffic.

About eThor

eThor provides a 2-way communication layer integrating mobile devices and retail point-of-sale (POS) systems. This powerfully simply solution enables retailers to push live product and pricing information from their POS system directly into the pockets of consumers, empowering them to seek and find products online but transact locally. eThor is a Calgary, Canada-based company with offices in Sunnyvale, Calif. For more information, visit www.ethor.com.

About SpeedLine Solutions

The leading provider of innovative solutions for pizza point of sale, SpeedLine provides technology solutions for pizza and delivery, quick service, and multi-concept restaurant chains. SpeedLine POS solutions help restaurant operators and chains operate more efficiently and profitably. Based in Vancouver, B.C., and Lynden, Wash., SpeedLine serves restaurant companies across the USA and Canada. For more information, visit www.speedlinesolutions.com.

Contact: Gary Ziegler, eThor CEO, (650) 933-3332/(403) 668-9931, gziegler@ethor.com

Jennifer Wiebe, SpeedLine marketing manager, (888) 400-9185 x2217, jwiebe@speedlinesolutions.com

Last updated by FohBoh Mar 13, 2012.

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