Say Hello To OLO

Say Hello to OLO: The New Leader in Online Ordering for the Restaurant Industry
GoMobo Marks Five Years of Online Ordering with a New Name

December 6, 2010 – New York, New York – GoMobo Takeout, the leader in mobile and online ordering for restaurants, today announced that it will change its name to OLO Online Ordering. The company, which powers mobile and online ordering for major restaurant chains such as Cold Stone Creamery and Five Guys Burgers & Fries, as well as top independent restaurant across the United States, will make the transition starting this week.
Noah Herbert Glass, Chief Executive Officer of OLO, made the following statement:

“In 2005, our pure focus was the mobile consumer. The name ‘GoMobo’ fit who we were then. Over the past five years, the restaurant industry has better defined our full set of capabilities as the acronym ‘O.L.O.’ This is who we have grown to become through our work with thousands of dedicated restaurant owners. Restaurant clients can depend on our continued and utmost commitment to providing the industry’s most powerful and effective online ordering system. OLO’s unshakable goal is to empower all restaurants to increase self-service, takeout, delivery, and catering sales and improve restaurant profitability.”

Bob Carr, Chairman & Chief Executive Officer of Heartland Payment Systems (NYSE: HPY), commented: “We are excited to partner with OLO to make it easy for our restaurant clients to increase sales and profits with On-Line Ordering.”

Visit www.olo.com for more details. or, OLO%20Press%20Release%2012.6.10.pdf.