Voice of the Restaurant Industry
FOHBOH® LAUNCHES FOHBUZZ, FIRST EVER RESTAURANT-SPECIFIC SOCIAL MEDIA GUEST SATISFACTION REPORT CARD
Real-Time Social Score Provides Restaurateurs with Immediate Feedback on Marketing Effectiveness and Guest Sentiment
SAN JOSE, CA, (August 15, 2011) FohBoh, Inc. (fohboh.com) announced today the release of FOHBuzz SnapShot®, the first Social CRM reporting tool that delivers real-time, guest satisfaction analysis to make restaurant operators smarter and more successful. FOHBuzz SnapShot allows both chain and independent restaurateurs to access real-time “crowd-sourced” reviews and opinions to better manage guest satisfaction and gauge social media marketing efforts. With FOHBuzz SnapShot restaurateurs can build loyalty while managing their online reputations. FOHBuzz is the only vertical social media information resource that provides guest satisfaction from multiple sources and is relevant to the foodservice industry.
For the first time, restaurants will be able to order up a report to tap into customer sentiment in near real-time to learn what their customers think and say about them for any single restaurant location. In addition, Operators can learn how effective their local social media marketing efforts are working represented by The FOHBuzz ScoreTM. FOHBuzz SnapShot can be accessed exclusively through the FohBoh.com restaurant community and is only available to registered FohBoh.com members for just $25 per report beginning today.
“With the general release of FOHBuzz SnapShot, we are able to leverage the power of the social web to build restaurant ready applications that integrate Social CRM with real-time guest satisfaction data” said founder and CEO Michael L. Atkinson. “Knowing what’s being said about your brand is one thing. Knowing what to do to improve your social score is where FOHBuzz really helps.”
FOHBuzz is powered by Chatmeter, a San Diego-based social software development company that provides reputation monitoring software to a wide array of industries. Chatmeter help its clients understand what people are saying about a business online (reviews, blogs, social media) in a single place; saving time and frustration.
“When Michael conceived the idea of the crowd-sourced mystery shopping report, our solution seemed like a perfect fit,” said Collin Holmes, CEO and founder of Chatmeter. “Not only does our service report what customers are saying, we also report on your brand presence and reputation that potential customers are seeing when shopping online or on their phone.”
Already the leading social-business network for the $1.7 trillion foodservice industry, FohBoh, views social media as a unique and powerful force of change that offers untapped opportunity for restaurant operators to forge long-lasting relationships with their customers. For more information on FOHBuzz SnapShot visit www.fohboh.com.
FohBoh® is a leading provider of social media analytics and social media management services to the $1.7 trillion foodservice industry, via their integrated social-digital media platform. FohBoh offers a powerful way for more than 20 million foodservice industry professionals to connect, communicate, collaborate and transact business online via FohBoh.com. To learn more, visit www.fohboh.com and http://bit.ly/lqfiC7.
Chatmeter provides marketers, agencies, and local business owners with the tools for improving marketing effectiveness by managing their online presence and reputation. Chatmeter help its clients understand what people are saying about a business online (reviews, blogs, social media) in a single place saving time and frustration. The chatmeter will measure your online marketing effectiveness, provide personalized recommendations for improvement, and benchmark performance against local competitors.
Last updated by FohBoh Aug 15, 2011.