Applebee’s® Fan Fanatics Contest Rewards College Basketball Fans Who Talk Smack

Applebee’s® Fan Fanatics Contest Rewards College Basketball Fans Who Talk Smack

Survey Shows Majority of Social Media Users Cheer for Their Teams Online

KANSAS CITY, Mo.--(BUSINESS WIRE)--The final weeks of the college basketball season means buzzer beaters, upsets and underdogs. With Applebee’s Fan Fanatics contest, the March tournament means something else for Applebee’s fans: time to trash talk, cheer online – and win.

“Fan Fanatics rewards super fans for their team spirit and invites them to cheer on their favorite college hoops team at their local Applebee’s.”

Half (51 percent) of Americans who use social media root for their favorite sports teams in a variety of ways online, including cheering on their favorite players and teams, following fan pages or simply “talking smack,” according to a recent survey* conducted online by Harris Interactive on behalf of Applebee’s.

Applebee’s is inviting its millions of Facebook fans to do all of that with its Fan Fanatics contest, which rewards the biggest fans with the best chances to win thousands in Applebee’s gift cards.

Fan Fanatics can accumulate points for the following simply by visiting Applebee’s main Facebook fan page and the nearly 1,500 local neighborhood Applebee’s Facebook fan pages:

  • Shout Out: One (1) point every time a Fan Fanatic sends a post
  • Photo Upload: Ten (10) points for every photo a Fan Fanatic uploads
  • Twitter Share: One (1) point each time a Fan Fanatic tweets about their team

“Applebee’s brand page has an app that shares fans’ shout outs, uploaded pics and tournament tweets. Fans also can root for their teams on Applebee’s 1,500 local restaurant Facebook pages and their posts will be seen by fans across the country,” said Jill McFarland, senior manager of digital and social media for Applebee’s Services, Inc. “Fan Fanatics rewards super fans for their team spirit and invites them to cheer on their favorite college hoops team at their local Applebee’s.”

Applebee’s will reward top fans with Applebee’s gift cards following each round of the basketball tournament. Those with the highest scores will receive $20 gift cards in the early rounds and $50, $100 or$250 in later rounds. The overall winner will receive a $500 Applebee’s gift card following the April 2 college basketball championship.

Applebee’s makes connecting with friends during games even easier with a customized invitation on its Facebook fan page. Applebee’s fans can send a “Fans Watch Here” invite, with time, date, Applebee’s location – and even a personalized message – for watching their favorite team.

Scheduling a party is a breeze and the new feature lets Applebee’s fans keep track of the watching events they’re hosting, attending, or both. The invite feature also allows fans to buy friends digital gift cards, which can be sent instantly to get the fun started.

Applebee’s guests can see all tournament games live at nearly 1,900 Applebee’s nationwide, most of which are open until midnight or later. Guests can cheer on their local teams and perennial powerhouses at their neighborhood Applebee’s, which offer ample bar seating and many flat screen televisions.

Check with local restaurants for specific game times and showings. Visit http://applebees.com/about-us/catch-the-games for game-day specials.

No purchase necessary to win. To view official contest rules, visit the Fan Fanatics Facebook page.

About Applebee’s

Applebee’s (www.applebees.com) is the world’s largest casual dining chain, with approximately 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Kansas City, Mo., Applebee’s takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE: DIN) brand, and is franchised and operated by Applebee’s Services, Inc. and its affiliates.

*Survey methodology:

This survey was conducted online within the United States by Harris Interactive on behalf of Applebee’s from March 6 – 8, 2012 among 2,254 adults ages 18 and older, of whom, 1,600 use social media. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Derek Farley with DFPR, 704-941-7353.

About Harris Interactive

Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American and European offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.

Photos/Multimedia Gallery Available Here

Contacts

DFPR
Derek Farley, 704-941-7353
derek@dfpr.com
or
Tom Beyer, 480-358-8135
tom@dfpr.com

Last updated by FohBoh Mar 13, 2012.

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service