Share 'Newspaper Advertising: A Good Use of Your Media Dollar?'
Clients ask me all the time about newspaper advertising. Should we do it? How often? How large should my ad be? The answer used to be simpler. Today, however, I am more and more disinclined to recommend newspaper advertising not only to my restaurant clients, but all clients--unless they have the budgets to do it right.
The fact is, newspaper readership has been on the decline for years now, and…
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Every day, millions of potential customers search for restaurants on hundreds of different online sites. At least one of these sites displays the wrong restaurant name, phone number, or address for 68% of established restaurants.
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