Share 'Sears Killed My Dog :: Case Study in Social Media Nightmare Averted'
A PR Pro friend of mine just shared this with me this morning. I have not received permission to cross-post the blogpost here. It is a must-read.
SearsKilledMyDog.com: The Anatomy of a Social Media Nightmare Averted – A Case Study
Toot - Social Media Junkyard Dog RIP 2009
From: Steve Farnsworth's Digital Marketing Mercenary Blog
You are the social media strategist for Sears Hometown Stores.…
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