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I love the Decanter Magazine, and this article is just more proof....http://www.decanter.com/news/182202.html

I have also written an article in my wine column about such and am always carping about massive bottles. My first carp was while a Sommelier. I distinctly remember a large party (20+ guests) ordering some cult cali cab for the party and lugging five bottles up several floors to the party, then getting carpal tunnel pouring the damn things!!

Now as a consultant I have restaurants that struggle with cellar racking on such and retail stores that have to ship them via FedEx at possibly another 20 pounds of weight per case. All this so a winery can have their wine look more impressive on the shelf...this does no good as a marketing tool in restaurants as the customer has no clue how heavy the bottle is while choosing the wine from a list.

Bottom line for the massive bottles is it cost more to produce, ship and store and the only benefit is to the producer and all the cost are passed on to the consumer who is duped into believing the wine is either of a greater quantity or quality because of the package.

Please give me your thoughts on this and if you'd like to list some of your favorite offenders!

Tags: Marketing, Sommelier, Wine

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A very highly respected wine maker in Napa points out that they don't use "thick glass" bottles for a number of reasons. Most importantly, they are more taxing to produce (in other words- they aren't "green") and that the top Chateaux in Bordeaux don't put there wine in these "impressive" bottles. Not to sound too corny, but it's what inside that counts.
Sorry to disagree, but two of my longtime favorite Bordeaux are now in large bottles and I complained personally to the owner of one of the Chateau.
For years I have been a big fan of Chateau Ducru-Beaucaillou and Chateau Pontet Canet. The Ducru because it is one of the great 'Super Seconds' and the great name (beautiful pebbles) that was changed from Maucaillou (bad pebbles) when they realized the pebbles in the vineyard are integral to the great wine. The Pontet (who I carped about the weight of the bottle) because it is a great value and has stunning minerality and the famed Pauillac 'lead pencil' character I love so much. So you see even the great Bordeaux are being swayed by the monster bottle phenom, and I agree about the recycle-ability of glass, but shipping costs are the issue.
Maucaillou still is producing wine under its own name. Pontet Canet is Mouton Rot. neighboor.Yes, producer are attracted by heavier bottles, i am not saying this is right, i am just saying i am not crazy about it (for me it does not mean anything) but for some customers maybe..but heavy bottles are now fashionnable and it will go away soon (i Hope). Shipping cost=carbon foot print (more energy spent to ship due to heavy wieght), so when people will realize that it will go away fast. I read that a Bordeaux Comapny is shipping its wines to UK using a Old Clipper (boat) and think about open new routes to US etc...that's a great idea, no more air shipping and oil powered boat... maybe???
Clipper boat sounds excellent...yes there is still a Maucaillou but they started after Beaucaillou abandoned the name, Pontet being Mouton Rot is hilarious, but I much prefer Lafite over Mouton. But I have seen first hand several customers choose the large bottle Pontet over say a similarly priced Leoville Barton even though they are told the Pontet is a beast that needs either several more years of aging or a rough decanting.
The carbon foot print of glass bottle is quite limited because it can be recycled indefinitly ,this is as you said the carbon foot print of the shipment itself that is quite high and a problem. Old wines , old bottles were pretty heavy, i do appreciate a nice bottle but i am not crazy abut heavy bottle or heavy cases. There is for sure a relation between the way we feel about a wine and the weight of the bottle but it has its limits.
We should also focus on shipment cost and carbon foot print for shipments, i am sure it will come..
I work for Grgich Hills Estate. We are Organically Grown and Bio-dynamic. We're trying to just help the enviornment and produce great wines. In the near future we will be shipping our wines no longer in our fancy grape cluster inked boxes, but, recycled brown boxes. We also never went for the big thick gauge bottles to help with transportation costs etc.....
Great news, I've always been a fan of Mike's wines. Hope you do a bit of promo on that.

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