I love the Decanter Magazine, and this article is just more proof....
http://www.decanter.com/news/182202.html
I have also written an article in my wine column about such and am always carping about massive bottles. My first carp was while a Sommelier. I distinctly remember a large party (20+ guests) ordering some cult cali cab for the party and lugging five bottles up several floors to the party, then getting carpal tunnel pouring the damn things!!
Now as a consultant I have restaurants that struggle with cellar racking on such and retail stores that have to ship them via FedEx at possibly another 20 pounds of weight per case. All this so a winery can have their wine look more impressive on the shelf...this does no good as a marketing tool in restaurants as the customer has no clue how heavy the bottle is while choosing the wine from a list.
Bottom line for the massive bottles is it cost more to produce, ship and store and the only benefit is to the producer and all the cost are passed on to the consumer who is duped into believing the wine is either of a greater quantity or quality because of the package.
Please give me your thoughts on this and if you'd like to list some of your favorite offenders!
Tags: Marketing, Sommelier, Wine
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