Restaurant Social Media
So what is a Perfect Beer, everyone is asking......
I don't know about you guys but I am getting a lot of questions about what the Perfect Beer really is....?
1st - The PERFECT Beer is served at 38 degrees or less. Applebee's T&K has partnered with Anheuser Busch to develop an equipment set up that guarantees that our beer is served at 38 or lower, no matter what!
2nd - The PERFECT Beer is served in a properly cleaned and chilled glass. What is properly cleaned you ask? The glass is washed from head to toe with our selected detergent, rinsed, and sanitized then allowed to air dry on it's own. It is then placed in a glass chller, and chilled but never frozen!
3rd - The PERFECT Pour is a 1" head on top - this allows the carbonation to be released fully from the beer providing the best combination of refreshment and flavor available.
Thomas & King Applebee's is the only group currently branding this product. The reason you see so many Anhueser Busch products is because they have partnered with us to create this entrepenurial approach to beer service.
We offer a pilsner, brewtus, and chalice (our premium beers) glass depending on the beer you ordered and size. 10 of our 90 restaurants currently feature the PERFECT Beer. The next 80 restaurants are being rolled out in stages.
It is hard to drink only one of these beers, that must be the reason we are doing it!
Stay tuned for more details later!
1st - The PERFECT Beer is served at 38 degrees or less. Applebee's T&K has partnered with Anheuser Busch to develop an equipment set up that guarantees that our beer is served at 38 or lower, no matter what!
2nd - The PERFECT Beer is served in a properly cleaned and chilled glass. What is properly cleaned you ask? The glass is washed from head to toe with our selected detergent, rinsed, and sanitized then allowed to air dry on it's own. It is then placed in a glass chller, and chilled but never frozen!
3rd - The PERFECT Pour is a 1" head on top - this allows the carbonation to be released fully from the beer providing the best combination of refreshment and flavor available.
Thomas & King Applebee's is the only group currently branding this product. The reason you see so many Anhueser Busch products is because they have partnered with us to create this entrepenurial approach to beer service.
We offer a pilsner, brewtus, and chalice (our premium beers) glass depending on the beer you ordered and size. 10 of our 90 restaurants currently feature the PERFECT Beer. The next 80 restaurants are being rolled out in stages.
It is hard to drink only one of these beers, that must be the reason we are doing it!
Stay tuned for more details later!
Replies to This Discussion
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Permalink Reply by Andy Swingley on -
We also offer in some of our locations, Budweiser's newest 22 degree beer in aluminum bottles. This beer is so cold that if you pour it into the glass, the glass would break. Try to drink only one of those..... -
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Permalink Reply by Adam R. Cox on -
Your going to make me fly to your neck of the woods for a PERFECT BEER!
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Permalink Reply by Andy Swingley on
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They are on me! As many as you can drink and we got a spare bedroom whenever you need it!
You cook, I will supply the people and the beer! -
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Permalink Reply by Adam R. Cox on
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Permalink Reply by Cindi Digiantonio on -
What a beautiful restaurant that picture was taken at! Who's the little dork....Oh, Jason " Beer Battered Fish" Saad! ; ) I need to get him involved in this site, so can get followers into his " Bring Beer Battered Fish Back" Campaign! LOL
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Permalink Reply by Amanda Hite on -
It's on me and Perfect Beer Training this week and next week in Phoenix AZ!!!!!!!
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Permalink Reply by Adam R. Cox on
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I train on copiers. I want a job where I train on BEER.
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Permalink Reply by Kristen Siqueiros on -
And my store is one of them!!
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Permalink Reply by Kristen Siqueiros on
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And don't forget about our luminated medallions that you can only see in Europe and now our Perfect Beer stores :o)
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Permalink Reply by Adam R. Cox on
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Here is a very interesting article about the Perfect Beer. It talks about TK.
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Permalink Reply by Shane Christensen on -
that would be the perfect domestic beer. there are beers like Delirium or Stella that nead a larger head
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