I don't know about you guys but I am getting a lot of questions about what the Perfect Beer really is....?
1st - The PERFECT Beer is served at 38 degrees or less. Applebee's T&K has partnered with Anheuser Busch to develop an equipment set up that guarantees that our beer is served at 38 or lower, no matter what!
2nd - The PERFECT Beer is served in a properly cleaned and chilled glass. What is properly cleaned you ask? The glass is washed from head to toe with our selected detergent, rinsed, and sanitized then allowed to air dry on it's own. It is then placed in a glass chller, and chilled but never frozen!
3rd - The PERFECT Pour is a 1" head on top - this allows the carbonation to be released fully from the beer providing the best combination of refreshment and flavor available.
Thomas & King Applebee's is the only group currently branding this product. The reason you see so many Anhueser Busch products is because they have partnered with us to create this entrepenurial approach to beer service.
We offer a pilsner, brewtus, and chalice (our premium beers) glass depending on the beer you ordered and size. 10 of our 90 restaurants currently feature the PERFECT Beer. The next 80 restaurants are being rolled out in stages.
It is hard to drink only one of these beers, that must be the reason we are doing it!
Stay tuned for more details later!