I am curious to see how many people agree or disagree with me.  I think that online ordering systems are a great way for restaurants to be able to market to their technology savvy customers.  However, some restaurants think that it is too complicated or expensive to start.  What are your ideas?

Tags: online, ordering, restaurant, system

Views: 35

Replies to This Discussion

I can see how some restaurants would hesitate to implement this right now, but in the long run I think it will pay off. Everyone has been focusing on the Baby Boomer generation for their marketing and I think they are forgetting that Gen X and Y are more tech savvy and are a huge segment that can not be ignored.

That is a great point! I am a member of the Gen Ys, and I would say I definitely enjoy being able to use technology for anything I can.  But do you think that restaurant owners may get in over their head when trying to use new technology?  A lot of owners are of an older age and like you said may be hesitant trying to use the newer technology.  I think that this might be another reason why they haven't started using things like online ordering systems as much.  Do you think that they could eventually learn to use it effectively?

I think online ordering is a must for any restaurant! As someone who works in the mobile technology business, I'm a little bias, but as a consumer, there is nothing easier then placing an order online for take out vs calling in an order. Typically restaurants are loud and the person taking the order is in a hurry (or something doesn't speak the best English) and it can be a real pain ordering that way. Also with online ordering you can avoid ordering mistakes sometimes made when communication breaks down for one of those reasons. I find myself favoring ordering from restaurants who have online ordering OVER restaurants who don't, even if I personally prefer the food of the company without the ordering more!

I agree with you on the communication part.  I think that is one of the biggest things that consumers have a problem with.  They may love the food, but if they have such a hard time trying to order it they are not going to want to come back.

Mobile technology, which you said you work in, is also a great way to get people to order online.  There are tons of mobile apps out there that help with ordering and the amount of people that own a smartphone has increased immensly.  I don't know what you do, but do you see a lot of people using online ordering with mobile devices?

I've been doing online ordering for quite awhile. My studio created the online ordering system for the Los Angeles area-based Tender Greens organic fast-casual chain. And we're currently working on making it even better with a lot of extra enhancements. Mobile is clearly a must for that tech-savvy Gen Y crowd. There's no question about it. I just launched two non-online ordering systems (one for a bar and the other for a dessert shop) and both have mobile themes. Responsive web design whether via media queries or user-agent switching is going to become more and more important and people just don't want to use that pinch zoom if they don't have to. It's the same thing with making sure you're menus aren't just PDF downloads, all-Flash (fine pre-iOS, but not now) or loaded with music or other irritating distractions.

The big issue I've encountered is with connecting to POS systems. It was a big problem with Tender Greens and it's not getting any easier. I've seen some of the new iPad only POS systems like LAVU but they don't want to integrate with online ordering systems. There needs to be a 360 degree system in place that can be online ordering, POS, iPad/Android Tablet ready and affordable. It just doesn't exist yet or at least I can't find it.

That being said, Tender Greens' online ordering system was not cheap by any stretch. But it is paying dividends. TG is an example of a restaurant clearing looking into technology for its' future in a wide variety of ways and online ordering is just part of that equation.

POS integration is something that is a problem like you stated.  There are hundreds of systems and integrating each online ordering system to them is a hard task.  It can take a few weeks to 6 months sometimes and restaurants cannot always wait that time.  It would be good if there was a single system that everyone could use.  However I think that it is going to be a long time before we see that and an even longer time before it will be affordable for smaller restaurants to use.





Social Wine Club for Craft Wineries


Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service