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The Best Books About Marketing

Here are the The 10 Essential Books about Marketing according to Business Week:   I'd add The 22 Immutable Laws of Marketing (Ries and Trout) and Enterprise One to One by Peppers and Rogers. And while it's not technically a book about Marketing, it's all about marketing: I must give a shout out to REWORK by Jason Fried. What's on your list? (PLEASE don't use this discussion as a forum to plug your own titles.)

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Permalink Reply by Russ Reynolds on August 26, 2011 at 6:51am

Everything by Jay Abraham and Dan Kennedy.

 

Specifically:

 

JA - Getting Everything You Can Out Of All You've Got

DK - The Ultimate Sales Letter

DK - No BS Time Management For Entreprenuers

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