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Here are the The 10 Essential Books about Marketing according Business Week:   I'd add The 22 Immutable Laws of Marketing (Ries and Trout) and Enterprise One to One by Peppers and Rogers. And while it's not technically a book about Marketing I must give a shout out to REWORK by Jason Fried. What's on your list?

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Great list Jim.  Have one other on ROI of marketing and social media; ROI of Social Media / Wiley & Sons; Powell, Groves & Dimos (OK, it's mine, but the review have suggested it belongs on lists like this for marketers)

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