McDonald’s Mobile Marketing Case Study: Merry X-mas In The Restaurant

Hello All;

A while ago, I posted an example of how Dunkin Donuts was using Mobile Text marketing to significantly enhance their business.

Here’s another article from Mobile Marketing Association and thought you might be interested to know what the ‘big boys’ are doing. The lesson from this article is that if you are not considering Mobile Marketing as one of your marketing options, you might be missing a tremendous opportunity to get new customers, do a better job of cross selling your existing customers and improving your bottom line.

Enjoy!  

McDonald’s makes everyone a win­ner - Just send a text to Santa & get your gift within seconds.

Mechanics:

Print unique codes on cups for consumers to send in with 1 text message – right in the restaurant. The revolutionary idea: Every code wins - for the first time
even physical prizes. Presents ranged from mobile content such as personal
calls from Santa, sending postcards to friends, personal photos with Santa to
attractive physical prizes like prepaid credit cards with 20.000 Euro, 13.000 x
free airtime and 150 mobile phones. This innovative prize pyramid combining
physical prizes with millions of digital presents was shown on TV and in the
restaurants (on prod­ucts, traymats, menu boards, etc.). SMS & WIN granted
customers a very Merry Christmas!

Outcome Analysis:

A stunning 25% response rate - with more than 1.5 million participations in five weeks. The best result of a McDonald’s mobile marketing campaign ever.

For more information on how you may explore Mobile Text Marketing for your business, please go to http://www.bizgm.com/mvobiz

or send me a note at mike@mvoassociates.com
to discuss.

Mobile Marketing Association