Do you think the "seasoned beef" lawsuit will damage the Taco bell brand?

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Permalink Reply by Nate Bagley on February 2, 2011 at 9:49am

Just like any PR fiasco, it will totally depend on how they confront it. If a company can confront a complaint (or in this case, a law suit) head-on and with honesty, they normally come out fine, if not, better off.  Look how Tylenol recovered decades ago with their huge recall, or more recently, Toyota with their recall issues last year.

I think their decision to take on the issue by publishing this "Thanks for Suing Us" ad was pure genius (http://ofelina.tumblr.com/post/3044420582/advertise-much).  Sweeping the complaint under the rug as if it never happened would be damaging to their brand, and make them appear that they have something to hide. On the flip side, confronting it gives them a great opportunity to build and strengthen the Taco Bell brand.