Mobile campaign tied in with local direct mail equals results

Replies to This Discussion

Permalink Reply by Patrick Wilson on October 2, 2009 at 7:28pm

I don't fully understand mobile marketing. I am actually hearing about it for the first time tonight, and am trying to get info on it. What I understand is this: In your restaurant, you have a sign-up sheet for people who may want to receive coupons on their cel phone. Other than that, what do you do? How do you put something on mailings? What do you put? Do you, or can you use Twitter for this? Other than that, what other ways are there?

So many possibilities... so little time. :)

Permalink Reply by Drew Dahms on October 4, 2009 at 1:07pm

very simple--customers opt-in to the program right from their cell phone. They just text a keyword (BOBSPIZZA) to a short code # (12345). They receive a confirmation message, which they reply to. That's it. They are set to receive mobile alerts, coupons, etc that the restaurant chooses to send. And the customer can opt-out anytime. Doesn't get any easier than that.

Permalink Reply by Jeffrey J Kingman on October 4, 2009 at 1:34pm

Drew - great content.

With a blizzard of options available to operators for marketing, it is important to provide simple, clear and concise descriptions of what the benefits are. Operators respond to bullet point approaches, like you've done.

A coordinated campaign of social media, social web, in-store and text-message can have a very positive effect on a restaurant's community presence. The underlying key to the tools is creating compelling content that followers will share with their friends.

Jeffrey Kingman, CEO
Chalkboarder.com

Permalink Reply by Patrick Wilson on October 4, 2009 at 1:42pm

Sorry, Guys. I still don't get it. If I were to send out a text to an opt-in group, apparently I would need a keyword (easy, I guess) and a short code (I assume kind of like the cell equivalent to the 310 phone numbers?). How do you go about getting said code? Or is the code only a one-time thing that I pay somebody for and then I receive a phone number after they confirm that I send to?

Permalink Reply by Drew Dahms on October 4, 2009 at 2:31pm

When you sign up with a text message marketing provider they will supply you with a custom keyword for your business and access to their short code. Yes this costs money, but the monthly investment is outweighed by the increased revenues and the text campaigns are easier to craft & launch than email. If it wasn't, hundreds of businesses wouldn't be doing text campaigns! They are seeing an ROI and also seeing a value of doing it before they other guy does.

This is my area of expertise, so if you'd like to learn more, you can visit www.sumotext.com or email drew@sumotext.com