Restaurant Social Media
What do you think of mobile marketing i.e. SMS text campaigns
Personally I find mobile marketing to be highly effective with an average response rate of 10% to 15%. Text messages are read 95% of the time and are instant. A great way to drive business right now. I haven’t had one restaurant client cancel services.
The key is to only mobile market to those customers who opted in to your program. A good campaign to build your list should offer a generous incentive, such as a free dinner for four, or a gift certificate. Something of real value. Although your mobile list might be half the size of your email list they are much more responsive, probably because text messages are read right away and everyone has their cell phone on them.
Another tip is to make sure your text promotion is meaningful. Not just a typical alert i.e. "Ladies night". That's annoying. It should be more like "Show this text to your server to get 25% your entree tonight". Make it exclusive, essentially a mobile loyalty reward program. Don't campaign more then twice a week either, it can be tempting when you start to see the good response you get but you don’t want to be invasive.
The misconception is that mobile marketing can be intrusive to customer privacy and very annoying. The reality is the only customers that should receive a mobile promotion are those who willingly opt into your campaign. They choose the conveiance of mobile marketing. Our system www.mobilevip.biz enables a customer to simply reply “Stop” to op out. If it were that intrusive would mobile campaigns have some of the highest response rates in marketing?
Another tip is to offer interactive promotions rather than just text alerts and text coupons. We offer mobile trivia and text2screen. So customers can have fun with texting while you build your brand and drive traffic.
Setting aside the rich marketing benefits SMS technology can now replace your pager system and enhance the guest experience by sending a text or voice message to notify the guest when their table is ready. Not to mention it save the restaurant money on equipment and replacement costs. Check out
The key is to only mobile market to those customers who opted in to your program. A good campaign to build your list should offer a generous incentive, such as a free dinner for four, or a gift certificate. Something of real value. Although your mobile list might be half the size of your email list they are much more responsive, probably because text messages are read right away and everyone has their cell phone on them.
Another tip is to make sure your text promotion is meaningful. Not just a typical alert i.e. "Ladies night". That's annoying. It should be more like "Show this text to your server to get 25% your entree tonight". Make it exclusive, essentially a mobile loyalty reward program. Don't campaign more then twice a week either, it can be tempting when you start to see the good response you get but you don’t want to be invasive.
The misconception is that mobile marketing can be intrusive to customer privacy and very annoying. The reality is the only customers that should receive a mobile promotion are those who willingly opt into your campaign. They choose the conveiance of mobile marketing. Our system www.mobilevip.biz enables a customer to simply reply “Stop” to op out. If it were that intrusive would mobile campaigns have some of the highest response rates in marketing?
Another tip is to offer interactive promotions rather than just text alerts and text coupons. We offer mobile trivia and text2screen. So customers can have fun with texting while you build your brand and drive traffic.
Setting aside the rich marketing benefits SMS technology can now replace your pager system and enhance the guest experience by sending a text or voice message to notify the guest when their table is ready. Not to mention it save the restaurant money on equipment and replacement costs. Check out
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Mobile VIP for Restaurants.pdf, 136 KB
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Replies to This Discussion
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Permalink Reply by PeopleMatter on -
Have you also incorporated FourSquare or other location-based social media into your marketing strategy? How successful have these efforts been compared to traditional mobile marketing (SMS campaigns)?
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Permalink Reply by Brandon Munson on -
We have been experimenting with Foursquare and Layar (augmented reality browser) but at this point we don't have enough critical mass in terms of users such as restaurants or consumers to measure the impact. I think it's going to be another year or so.
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