Restaurant Social Media
Enhance customer experience w/mobile?
Lasan Restaurant (http://www.lasangroup.com/restaurant/index.html)
Lasan restaurant and takeaway was launched in Birmingham (England) in 2002 by director Jabbar Khan. While it has gained a reputation for high-quality food, attracting positive reviews from the local and national media, Khan wanted to make the restaurant stand apart from others. "The fact that you are successful does not mean you can stand still," he explains. "We realized that it was vitally important to use new technology to ensure that our customers get the best service and that the business continues to move forward."
Lasan restaurant and takeaway was launched in Birmingham (England) in 2002 by director Jabbar Khan. While it has gained a reputation for high-quality food, attracting positive reviews from the local and national media, Khan wanted to make the restaurant stand apart from others. "The fact that you are successful does not mean you can stand still," he explains. "We realized that it was vitally important to use new technology to ensure that our customers get the best service and that the business continues to move forward."
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LasanRestaurant042009.pdf, 18 KB
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Replies to This Discussion
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Permalink Reply by Douglas Asher on -
MMS or SMS is a great way to build the connection between the customer and your business. Once the customer "opts in" to receive messages and promotions from you, you can message them anytime. Business slow? Send an MMS message offering a coupon or announcing a special. It is cheap and it has the highest redemption rate of any other type of coupon. The response to mobile messaging promotions is 2 to 3 times better than paper coupons or email promotions. And MMS messages reach the customers wherever they are, at any time because we all always have our mobile phones. And even if the customer doesn't redeem the coupon or respond to the promo that day, it keeps your business on their mind so they are more likely to think of going to your restaurant the next time they eat out.
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Permalink Reply by Bill Ezell on -
Hello Drew,
I manage business development efforts for FohBoh and we've developed some mobile based applications you might find useful;
- Customer experience feedback - mobile assisted surveys, etc
- Available tables - using mobile messaging to fill tables on a last minute basis
- Consumers seeking a restaurant - A consumer new to a city can use their mobile phone and FohBoh to find a FohBoh member restaurant.
We're excited about mobile applications driving social media and I'd be happy to discuss these with you further.
I am seeking restaurants in North America and Europe interested in this service.
Best Regards,
Bill -
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Permalink Reply by Drew Dahms on -
Sounds like some great tools Bill.
I'd love to get more info or see the apps in action. Any of them live yet? -
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Permalink Reply by Bill Ezell on
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Hi Drew,
Yes. We're adding mobile communications to the existing FohBoh Private Group product so the only new component is the mobile piece.
If you'd like to contact me for discussion I am available at www.bezell@fohboh.net
Thanks Drew, and I look forward to our discussion.
Bill -
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Permalink Reply by Bill Ezell on
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Hi Drew,
During the week of June 8th, I'd like to arrange a call to discuss these programs further with you. Can you suggest a convenient time? - Bill -
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