Media landscape

Replies to This Discussion

Permalink Reply by Keith Bernhardt on August 21, 2008 at 7:48pm

Mark,

There are so many media outlets now. Not just on the "news" angle, but advertising as well. Print, tv, radio internet.

I worked in travel for 24 years and I liked to follow the media and how it captured the hospitality and tourism industries.

We did a cruise promotion a few years ago with a radio station. We used a restaurant that the station had the majority of its "coop" with. This place was part of every promotion that the station (actually group of stations) did.

To me, I thought the stations had put all their eggs in one basket, by using the one eatery as a coop.

There were other restaurants around that needed the exposure and wanted it. Even though I asked, I never was clear on why, the station was hell bent on the one restaurant. I asked both the station and the restaurant and never got a clear answer.

One answer was "demographics" The other one was "we're a good fit."

I've always thought there should be more restaurant reviews on a local front. I belireve there are some in magazines and newspapers, but very few in the broadcast arena. Maybe some from time to time on internet sites.

I'm hoping others will chime on this; good topic. KDB

Permalink Reply by Mark O'Toole on August 22, 2008 at 6:30am

We have two competing restaurant review shows here in Boston: TV Diner and Phantom Gourmet. Both are enjoyable. There are also several radio review programs. So maybe we are lucky to have good broadcast representation. It's print where I see things dramatically falling off.

Permalink Reply by Keith Bernhardt on August 22, 2008 at 6:43am

Reagarding print : How so ? Ad placement ?

Permalink Reply by Keith Bernhardt on August 24, 2008 at 12:01pm

I saw a tv station that had been sold. They laid off their "talent", yet the station
was hiring "behind the scenes" people (directors, producers, etc) and filling the talent
card with interns and fresh graduates.