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Restaurant Social Media

Are people seeing their local media workforce shrink? Seems like reporters are abondoning the profession in droves. How are restaurants handling this exodus when it comes to securing coverage?

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Mark,

There are so many media outlets now. Not just on the "news" angle, but advertising as well. Print, tv, radio internet.

I worked in travel for 24 years and I liked to follow the media and how it captured the hospitality and tourism industries.

We did a cruise promotion a few years ago with a radio station. We used a restaurant that the station had the majority of its "coop" with. This place was part of every promotion that the station (actually group of stations) did.

To me, I thought the stations had put all their eggs in one basket, by using the one eatery as a coop.

There were other restaurants around that needed the exposure and wanted it. Even though I asked, I never was clear on why, the station was hell bent on the one restaurant. I asked both the station and the restaurant and never got a clear answer.

One answer was "demographics" The other one was "we're a good fit."

I've always thought there should be more restaurant reviews on a local front. I belireve there are some in magazines and newspapers, but very few in the broadcast arena. Maybe some from time to time on internet sites.

I'm hoping others will chime on this; good topic. KDB
We have two competing restaurant review shows here in Boston: TV Diner and Phantom Gourmet. Both are enjoyable. There are also several radio review programs. So maybe we are lucky to have good broadcast representation. It's print where I see things dramatically falling off.
Reagarding print : How so ? Ad placement ?
I saw a tv station that had been sold. They laid off their "talent", yet the station
was hiring "behind the scenes" people (directors, producers, etc) and filling the talent
card with interns and fresh graduates.

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