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Restaurant Social Media

If you're wanting to appeal to travelers, favorable reviews on user-generated content sites can help. Some quick stats:

According to a survey done by Online Marketing late last year, 73 percent of travel companies plan to invest in social media over the coming year, 66 percent of travel companies name social media as the biggest growth area for marketing in the coming year.

* Compete, Inc. also found use-generated content influences $10 billion a year in online travel bookings.

* More than 66 percent of travelers surveyed said they consider this consumer-produced content more credible than reviews from professionals or information from the brands themselves, and that it impacts their purchase decisions.

Tags: 2.0, Web, bookings, content, online, travel, user-generated

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Last year I took about 47 trips for business. Some were just overnights, more were 2 nights others were 3 night and two were 5 nights. I generally traveled via (Alaska Air) regional airline, rented a car and stayed @ Holiday Inns. (They all blur together unless something weird stands out then I remember it).

What steers me to use Alaska and Holiday Inn are several things.

1) Point system. I have 4 flights on Alaska and as of now 276K on Holiday Inn.

2)Upgrades: Alaska allows me to get in front of people when I want to get on a earlier flight. Very cool! I also get front of the line on stand-by too!

Holiday Inn upgrades me automatically if a better room is available. Very nice, except there are many times I have a Jacuzzi and fireplace and my wife is @ home with the kids. (I don't tell her about the rooms anymore).

3) Rooms @ Holiday Inn are great. There is only one town that I avoid and they have a great Hilton.
Free Beer & Wine on Alaska Air. Very nice. I generally do not take advantage of that because I am on the clock.

I use the companies travel website and not others, due to policy. I do read the company version of where I am staying. But if I have not been to the area, I surf/google to find out what people say about it.

I will look for and use the advice from other business travelers who know the area. Also if a family is traveling back to a place, I will ask why. Repeat customers will tell you like it is. If they had a bad experience during their trip, but are going back something got them back.

Just my 2 cents again.
Nice, Adam,

Thanks for your comment.

Personally, I can't remember the last time I made any travel arrangements without first starting with Google. I think if we pay close attention to our day-to-day habits, we'll find how much of our consumer decisions are driven by that first step, which is, you know, "looking it up on the computer."

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