Social Networking Your Corporate Brand: How's that workin' for ya'?

As I mentioned in a previous post, I'm a behind on generating discussions here. So forgive the three-month delay on raising this question.

But in the aftermath of the two Burger King execs who were terminated after unsanctioned comments posted online were "traced to Steve Grover, the chain’s vice president of food safety, quality assurance and regulatory compliance," as reported in Nation's Restaurant News on May 26, 2008.

NRN went on to report:

"The comments, made under names other than Grover’s, were directed at the Coalition of Immokalee Workers, an advocacy group that has been at odds with Burger King, which has in the past refused to pay a penny more per pound for tomatoes harvested by the group."

This story shows the dangers of both online, quasi-identity-theft, abuse as well as social networks sharing propietary information either on the Internet themselves or to people who will compromise this hush-hush information.

For corporate social networkers, I'm curious. Is your company being proactive in dealing with the risks of employees sharing confidential company information online, or airing dirty laundry and damaging the corporate rep?