Enhance customer experience w/mobile?

Replies to This Discussion

Permalink Reply by Michael Ofori on June 10, 2010 at 10:53am

All around the country, mobile marketing (Text Messaging) technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Several of our clients including McDonalds, 7-Eleven, Dunkin Donuts and other small, local restaurants are already using this user friendly, web-based technology.

• Bars and Restaurants...
• Send daily specials - lunch, happy hour, early bird, more.
• Bars/Night Clubs can send schedule of featured entertainers.
• Send promotional offers - 2-for-1, free stuff, etc. Generate traffic.

Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank. Mobile Text marketing is being used by several restaurants to get more new customers, upsell and cross sell to existing customers while improving your bottom line.

Here's how it works:
It's a slow night at the restaurant. Not many reservations and you need to fill some seats.
What if you could instantly send out a message to a few hundred of your customers with a 2-for-1 coupon or special? Response is immediate, and you can measure the yor response rate, as well as direct sales from the campaign immediately. Check out: www.bizgm.com/mvobiz for details.

Michael Ofori
Email: mike@mvoassociates.com
Web: http://www.bizgm.com/mvobiz

Permalink Reply by Brandon Munson on June 13, 2011 at 4:38am

Mobile marketing is an effective, lost cost marketing channel, either stand alone or recommended as part of your multi channel marketing strategy.  The challenge for chefs or independently owned restaurants is the lack of time to formulate and manage a successful marketing campaign, be it mobile, groupon or social media. 

Taking mobile a step further is the ability to reduce your operating costs. If you take reservations or go on a wait and want increase the efficiency in turning your tables you can now leverage mobile phones as the latest in coaster pager technology.  Mobile Matradee and Guest Textare two examples of SMS mobile technology that can eliminate the need for costly pagers system while digitizing your wait list.  I believe both these applications offer a mobile marketing features to drive traffic on off nights.

The key to success is finding a marketing partner that has experience in restaurant marketing, is affordable and available to assist you with building, managing and tracking your campaigns. Our clients are getting a excellent returns on investment, response rates as high a 30% in many cases. Check our featured blog to hear from a real restaurant operator and his experience with Mobile VIP.http://fohboh.com/profiles/blogs/text-message-marketing