Marketing for Chef-Owner/Independent Restaurants

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Comment by PeopleMatter on December 27, 2010 at 9:08am

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Comment by Scott Johnston on August 30, 2010 at 8:37am

We're making it easy to produce a high quality TV commercials for restaurants on a smaller budget with some great new HD technology. Contact Legacy Productions so we can produce you a great commercial today!

Comment by Richard Allen on March 4, 2010 at 11:32am

The basic marketing questions is; what is marketing? By definition; Marketing enhances the exchange relationship between two or more individuals or entities. Essentially before you begin marketing you need to define who you (your business) are. Are you a low cost provider, a premium restaurant, do you have unique products, or?

Most folks confuse marketing with advertising. Advertising is vehicle to aid in getting your restaurant out to the public.

Obviously there are various forms of advertising; daily newspaper, weekly entertainment magazine, flyers, and third party customer loyalty programs. Given the cost of those programs, the question is how effective are they. How many customers actually come into your restaurant and buy food based on your advertising dollars? Spending $$$ and then throwing more $$$$ at it doesn't guarantee effective returns.

Wouldn't it be interesting to get free direct marketing and (not spam or shotgun marketing), but direct marketing and advertising. www.oneclickdiner.com has email newsletters to send out news letters to your customers, that can be included in your online menu service. In addition we can upload your current 3rd party loyalty program customers, to which we can blast out newsletters with the latest coupon or new products, etc., to your customers, and offer discounts to get new customers to join your loyalty program.





Spend dollars

Comment by Emily Daubney on March 7, 2009 at 2:13pm

Hi Restaurateurs,
I am a college student looking for industry professionals to help me with my senior project by participating in a brief survey, pertaining to health and nutrition in the restaurant industry. As an expression of gratitude for your contribution, the results of this survey will be sent to you to use as you wish within your establishment. Please leave your contact information following the last question in the text box to receive your copy of the results.
Please follow the link below. It should not take more than 5-10 minutes. Thank you very much for your help.
Sincerely,
Emily

http://libtools.paulsmiths.edu/phpesp/public/survey.php?name=RestuarantIndustrySurvey_copy

Comment by Jennifer B on January 5, 2009 at 1:54pm

You have not heard about Jeatz.Com if you think you don't have time to get away from the food (for 30 minutes) to set up your FREE on-line restaurant ad with us! I am very confused that although I have contacted more than 5,200 restaurants that very few of them have joined our FREE advertising site. Granted we're new and just starting out, but we are poised to be the largest national database driven web site for adverstising dining and drink deals and specials on the web. No reviews (sorry) but just about evereything else you would pay for on the internet is FREE on our site. Can someone help me understand why 30 minutes (to sign up and create your on line "high quality" ad is so difficult? An assistant or hostess can even do this between rushes-

Can someone look at our site www.jeatz.com and give me the feedback I need to make this work for all restaurateurs?

One would think FREE advertising in 2009 would be a good thing!

Patiently promoting....... Jennifer B. (jennifer.bocker@jeatz.net)
See us:

Comment by RESUBIAN on July 5, 2008 at 7:16pm

Should restaurants spend more time on customer service training? I am a step away of not going out to et because the service is so bad.