Marketing for Chef-Owner/Independent Restaurants

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Marketing for Chef-Owner/Independent Restaurants

Often the Chef-Owner has no time for 'Marketing". S/he is too busy in the BOH or under the hoods. This group offers' marketing help' to this unique group of heros...

Members: 124
Latest Activity: Feb 26, 2013

Discussion Forum

Enhance customer experience w/mobile? 2 Replies

Started by Drew Dahms. Last reply by Brandon Munson Jun 13, 2011.

Flyer advertising

Started by renato bartucci Feb 13, 2011.

Which is more important to the Independent Owner-Operator? New or Current? 5 Replies

Started by Roy MacNaughton. Last reply by sandrine urvois Jun 27, 2010.

Comment Wall

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Non-Operator
Comment by Steve Brown on February 4, 2013 at 2:45pm

You created it, let them rave about it before they leave! 

Comment by Gary Pomponio on May 16, 2012 at 11:31am

You've heard the phrase a thousand times ... Word of Mouth.  To me, that means that having your own customers take the reins and do your work for you.  There's a correlation with another phrase ... Making Money While You Sleep.  Yes, I want my customers marketing my restaurant to everyone they know, and I want them to do it without my having to oversee each and every aspect of this event.  And that's a nice change, considering that I can be quite anal in making sure everything else (all of the 10,000 other things I'm responsible for in my restaurant) goes exactly as I planned.  Of course it's great if a customer tells their friend they had a fine meal at your establishment, but wouldn't it be even better if they specifically marketed an aspect of your restaurant that would essentially guarantee additional thrilled customers and additional bottom line profits?  It's not difficult to do, and as a bonus, your new customers are thrilled for having participated.  In other words, a loyalty program without the dreaded ID card or point calculations.  And I'm doing this with absolutely no effort on my part -- my customer's word of mouth advertising is making me money while I sleep.  

Comment by Scott Johnston on August 30, 2010 at 8:37am
We're making it easy to produce a high quality TV commercials for restaurants on a smaller budget with some great new HD technology. Contact Legacy Productions so we can produce you a great commercial today!

Non-Operator
Comment by Richard Allen on March 4, 2010 at 11:32am
The basic marketing questions is; what is marketing? By definition; Marketing enhances the exchange relationship between two or more individuals or entities. Essentially before you begin marketing you need to define who you (your business) are. Are you a low cost provider, a premium restaurant, do you have unique products, or?

Most folks confuse marketing with advertising. Advertising is vehicle to aid in getting your restaurant out to the public.

Obviously there are various forms of advertising; daily newspaper, weekly entertainment magazine, flyers, and third party customer loyalty programs. Given the cost of those programs, the question is how effective are they. How many customers actually come into your restaurant and buy food based on your advertising dollars? Spending $$$ and then throwing more $$$$ at it doesn't guarantee effective returns.

Wouldn't it be interesting to get free direct marketing and (not spam or shotgun marketing), but direct marketing and advertising. www.oneclickdiner.com has email newsletters to send out news letters to your customers, that can be included in your online menu service. In addition we can upload your current 3rd party loyalty program customers, to which we can blast out newsletters with the latest coupon or new products, etc., to your customers, and offer discounts to get new customers to join your loyalty program.





Spend dollars
Comment by Emily Daubney on March 7, 2009 at 2:13pm
Hi Restaurateurs,
I am a college student looking for industry professionals to help me with my senior project by participating in a brief survey, pertaining to health and nutrition in the restaurant industry. As an expression of gratitude for your contribution, the results of this survey will be sent to you to use as you wish within your establishment. Please leave your contact information following the last question in the text box to receive your copy of the results.
Please follow the link below. It should not take more than 5-10 minutes. Thank you very much for your help.
Sincerely,
Emily

http://libtools.paulsmiths.edu/phpesp/public/survey.php?name=RestuarantIndustrySurvey_copy
Comment by Jennifer B on January 5, 2009 at 1:54pm
You have not heard about Jeatz.Com if you think you don't have time to get away from the food (for 30 minutes) to set up your FREE on-line restaurant ad with us! I am very confused that although I have contacted more than 5,200 restaurants that very few of them have joined our FREE advertising site. Granted we're new and just starting out, but we are poised to be the largest national database driven web site for adverstising dining and drink deals and specials on the web. No reviews (sorry) but just about evereything else you would pay for on the internet is FREE on our site. Can someone help me understand why 30 minutes (to sign up and create your on line "high quality" ad is so difficult? An assistant or hostess can even do this between rushes-

Can someone look at our site www.jeatz.com and give me the feedback I need to make this work for all restaurateurs?

One would think FREE advertising in 2009 would be a good thing!

Patiently promoting....... Jennifer B. (jennifer.bocker@jeatz.net)
See us:
Comment by RESUBIAN on July 5, 2008 at 7:16pm
Should restaurants spend more time on customer service training? I am a step away of not going out to et because the service is so bad.
 
 
 

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