What caveats would you place on restaurants choosing to promote with Groupon?

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Permalink Reply by William H. Bender on January 13, 2011 at 6:06pm

Bob,

My friend Mark Netsch recently completed an article for Fast Casual that may answer some your question to some degree: http://bit.ly/ceAG30.

FYI - I love your brand approach and your Brand-O-Matic put a smile on my face. Please read when you have time: http://whbender.com/article_winningtheprize.html

Bill

 

 

 

 

Permalink Reply by Bob Fiddler on January 13, 2011 at 8:19pm

Thanks, Bill. I agree with your friend that being "Groupon ready" is a big challenge. If you don't seize the opportunity to give guests a great brand experience what's the point? PS. Do you still own the Aztec Challenger?