Interestingly, it is not often the corporate headquarters that initiates the use of mobile coupons. Local franchisees take it upon themselves to attract neighborhood business by publicizing keywords and SMS short codes on inserts and mailers, in-store signage and word-of-mouth. The response seems to be positive and the franchisees are building customer loyalty along the way. What do you think?

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Coupons are a great way to boost traffic. If you can manage and track them, you're golden.

Check out www.blabberbug.com . It's a great tool for pushing coupons out there and rewarding your customers for forwarding coupons to friends.
Mobile coupons are a good place to start with SMS campaigns, however the real benefit is the opportunity to develop a 1-to-1 relationship with customers thru texting campaigns; text alerts could be about exciting news, music, events, new cuisine, holiday specials, etc. the idea is to stay connected and treat them like VIPs.
Drew, you're right on the money! We often hear from individual establishments or franchisees about wanting to use our services, with or without the backing of their corporate offices.

The coupon marketing game is back in full swing and (as tacky as it sounds) coupons can be extremely profitable. In fact, we recommend to our clients that they not only provide a coupon to every guest, but when the guest is satisfied, give another coupon for them to share with a friend. It minimizes the guest's perceived risk in recommending an establishment to a friend, while at the same times turns neutral or satisfied customers into a valuable and often untapped marketing source for the business.
As a Company (http://www.pow-now.com) we offer Mobile Coupons - iPhone, SMS, Blackberry and our restaurants like this a lot. Besides, we offer location based services on iPhone and Blackberry. The user will find deals based on their location. We are in testing mode and the restaurants love this and want to be listed. The user will find mobile deals anywhere/anytime. We are definitely getting traction.
We at KruGlu (http://www.kruglu.com) have been providing local restaurants the technology and advice they need to launch successful mobile campaigns. Most of our customers build a list well into the hundreds within a week or two of launching KruGlu and are able to start using SMS to drive customers to their one or multiple locations within two to three weeks.
Yes, if Managed and done correctly they can add greatly to your bottom line. If not done correctly they are costly and actually hurt your business. There are several companies that can push out Mobile coupons, that's only half the battle. Check out www.intelatext.com after you have met with the others and you will see the distinct difference which is the difference in a successful marketing campaign and a costly one.
Mobile text marketing is here, already tested and currently being used by several restaurants to get more new customers, upsell and cross sell to existing customers while improving your bottom line.
Here's how it works:
It's a slow night at the restaurant. Not many reservations and you need to fill some seats.
What if you could instantly send out a message to a few hundred of your customers with a 2-for-1 coupon or special? Response is immediate, and you can measure the yor response rate, as well as direct sales from the campaign immediately. Our clients like McDonalds, Dunkin Donuts as well as small, local restaurants are already using this easy web based technology. Check out www.bizgm.com/mvobiz for details.
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