Almost every restaurant owner will tell you that Monday and Tuesday evenings are the hardest to fill. Of course, your restaurant may be different – your challenge may be lunchtimes or the winter season.

* Find evening classes or interest groups which meet on your quiet day and invite all of them to your restaurant with a special offer. If possible, go in person to invite them.

* Advertise one of your quiet nights as a special taster session. Diners are offered the option of trying new dishes which chef is developing. Invite your customers to fill in “tasting cards” as they go along. Remember to let everyone on your list of e-mail addresses know about this great event.

* Offer discounts the families of your staff who dine on quiet evenings. Give them a great meal and they will be proud to tell all their friends about the restaurant at which their auntie, daughter or Dad works.

* Offer a special menu available only on Monday or Tuesday. Try to include genuinely interesting and not just cheap dishes.

* Develop a loyalty card scheme. Make the loyalty points worth more on Mondays and Tuesdays.

* Offer an “all you can eat option” to fill tables. Make it fun e.g. all the chocolate cake you can eat. Collect pictures and contact the press with stories from your “All the Chocolate Cake You Can Eat” evenings.

* Run a promotion where you put all of the bills from the evening into a hat. The first one pulled out gets a refund on all of the main courses from their table (up to a maximum of 4). Diners do not need to stay to win but set a time for the draw and many will stay a bit longer to find out the result. Remember to offer them drinks whilst they wait.

* Find out who influences people to come to your restaurant e.g. the staff in the tourist office, taxi drivers and offer them special Monday and Tuesday deals.

* Offer a meal for two on a specific day of the week as a prize for a competition for your local radio station or newspaper. Remember to follow up by contacting the press with your story about the winner.

* Offer regular customers a reward if, on a Monday evening, they bring in a friend who has never eaten at your restaurant before.

* At quiet times ask a member of staff to hand out copies of your menu in the area surrounding your restaurant offering an instant discount to customers who walk in for a meal. Works especially well if you are in an area with lots of restaurants. Many people will come to the area without having made a final decision on where to eat before they get there.

* Approach local groups with special offers e.g. parents who attend toddler groups with their children, football teams, Neighborhood Watch and encourage them to arrange a group meal perhaps on a Tuesday.

* Develop good relationships with key suppliers by inviting them and their family members in for a free meal at quiet times.

* Set up a special loyalty club e.g. the Tuesday Club.

* Offer a meal for two during a quiet period as a prize at a local fete.

* Target price sensitive groups e.g. students with special offers on quiet evenings.

Tags: Advertising, Local, Marketing, Restaurant

Views: 2




Social Wine Club for Craft Wineries


Red Lobster crafts new, high-end image

Red Lobster will nix low-price specials and focus on flourishes like plating in order to reshape itself as a cut above dine-i -More

The Year of the Instagram Strategy
Managing the Instagram channel has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. During this webinar on August 12 you'll hear how brands such as Disneyland Resort, JCPenney, and The Coffee Bean & Tea Leaf are utilizing this platform to connect with their customers in an authentic, relevant way. Register today!

The tweet's the thing

Everyone’s atwitter about the NRA's Kids LiveWell Twitter party, held in celebration of the program’s third anniv -More

Arby's meaty campaign highlights protein lineup

Arby's new campaign, "We have the meats!," focuses on the chain's new limited-time menu offering, the Mega Meat Stack, which  -More


Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Restaurant Trends - Growing And Emerging Concepts - Change and Activity July 29, 2014

Update from on growing and emerging restaurant concepts

Gen Z, the First True Digital Generation, Represents the Future Foodservice Consumer

Gen Z, the first true digital generation, represents the future foodservice consumer. They're a generation on the move that strongly prioritizes speed of service, technology, and having what they want, when they want it. Millennials, more so than older generations, prefer to visit restaurants that offer new and unique foods and flavors. Gen X and Boomers converge on several preferences—such as the importance of a convenient location.

Red Robin Gourmet Burgers Celebrates Its 500th New Restaurant Opening

Red Robin's 500th new restaurant opening will open on Aug. 4 at 11 a.m., in Milpitas, Calif. at the Great Mall of the Bay Area.

Darden Completes Sale Of Red Lobster To Golden Gate Capital

Darden Restaurants, Inc. (NYSE: DRI) and Golden Gate Capital today announced that Golden Gate has completed the acquisition of the Red Lobster business and certain other related assets and assumed liabilities for approximately $2.1 billion in cash.

Dunkin' Donuts Announces Plans For Seven New Restaurants In Duluth, Minnesota With New Franchisees Brian And Sharon Weidendorf

Dunkin' Donuts announced today the signing of a multi-unit store development agreement with new franchisees, Brian and Sharon Weidendorf, to develop seven restaurants in Duluth, Minnesota and the surrounding areas. The first restaurant is planned to open in spring 2015.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service