Almost every restaurant owner will tell you that Monday and Tuesday evenings are the hardest to fill. Of course, your restaurant may be different – your challenge may be lunchtimes or the winter season.

* Find evening classes or interest groups which meet on your quiet day and invite all of them to your restaurant with a special offer. If possible, go in person to invite them.

* Advertise one of your quiet nights as a special taster session. Diners are offered the option of trying new dishes which chef is developing. Invite your customers to fill in “tasting cards” as they go along. Remember to let everyone on your list of e-mail addresses know about this great event.

* Offer discounts the families of your staff who dine on quiet evenings. Give them a great meal and they will be proud to tell all their friends about the restaurant at which their auntie, daughter or Dad works.

* Offer a special menu available only on Monday or Tuesday. Try to include genuinely interesting and not just cheap dishes.

* Develop a loyalty card scheme. Make the loyalty points worth more on Mondays and Tuesdays.

* Offer an “all you can eat option” to fill tables. Make it fun e.g. all the chocolate cake you can eat. Collect pictures and contact the press with stories from your “All the Chocolate Cake You Can Eat” evenings.

* Run a promotion where you put all of the bills from the evening into a hat. The first one pulled out gets a refund on all of the main courses from their table (up to a maximum of 4). Diners do not need to stay to win but set a time for the draw and many will stay a bit longer to find out the result. Remember to offer them drinks whilst they wait.

* Find out who influences people to come to your restaurant e.g. the staff in the tourist office, taxi drivers and offer them special Monday and Tuesday deals.

* Offer a meal for two on a specific day of the week as a prize for a competition for your local radio station or newspaper. Remember to follow up by contacting the press with your story about the winner.

* Offer regular customers a reward if, on a Monday evening, they bring in a friend who has never eaten at your restaurant before.

* At quiet times ask a member of staff to hand out copies of your menu in the area surrounding your restaurant offering an instant discount to customers who walk in for a meal. Works especially well if you are in an area with lots of restaurants. Many people will come to the area without having made a final decision on where to eat before they get there.

* Approach local groups with special offers e.g. parents who attend toddler groups with their children, football teams, Neighborhood Watch and encourage them to arrange a group meal perhaps on a Tuesday.

* Develop good relationships with key suppliers by inviting them and their family members in for a free meal at quiet times.

* Set up a special loyalty club e.g. the Tuesday Club.

* Offer a meal for two during a quiet period as a prize at a local fete.

* Target price sensitive groups e.g. students with special offers on quiet evenings.

Tags: Advertising, Local, Marketing, Restaurant

Views: 2




Social Wine Club for Craft Wineries


GrubHub: Hotel guests rely more on local restaurants

Online orders from hotel guests jumped 125% over the past three years, as travelers cut spending on room service and opted fo -More

GHIRARDELLI® — Premium, Indulgent, Versatile
81% of consumers prefer to order products Made With Ghirardelli ingredients and 72% will pay more for them. For samples, recipes or to consult with one of our chocolate experts visit

Tweet this: What did your #FirstJob teach you?

Team work, multitasking and customer service are among the lessons restaurant employees learn early on.  -More

Many contenders are seeking to become a breakfast champion

Yum Brands, Burger King and others see big potential for growth and profit in breakfast as consumers move away from cereal, b -More


Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Applauds Workforce Innovation and Opportunity Act

Today the National Restaurant Association (NRA) praised federal leaders’ commitment to workforce training programs through the Workforce Innovation and Opportunity Act. NRA’s Executive Vice President of Policy and Government Affairs, Scott DeFife, issued the following statement of support:

Restaurant Trends - Growing And Emerging Concepts - Change and Activity July 22, 2014

Update from on growing and emerging restaurant concepts

Tropical Smoothie Café Commits $20 Million for Franchisee Financing

Tropical Smoothie Café, with the backing of private equity firm BIP Capital, has launched a financing program to help existing franchisees open additional restaurants nationwide by providing up to $20 million in loans.

Domino's Pizza Announces Second Quarter 2014 Financial Results

Domino's Pizza, Inc. (NYSE: DPZ) announced results for the second quarter of 2014, comprised of strong growth in both same store sales and global store counts, which resulted in 17.5% EPS growth, or 67 cents per share.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service