I'm interested in how distributors are using social media - for marketing? For customer insights? Who in the co. uses it? DSRs? Marketing? What's the upside potential? Downside?
Usually marketing is the forte of marketing professionals and when it comes to promotion of a selling business having a huge list of products to sell, then you may keep a marketing team specifically inhouse or also you may hire a dedicated marketing person offshore.
SEO and social media marketing can really help you to boost up customers traffic on your website.
It really works. There are many Internet Marketing Companies where you may hire Social media marketing professionals. One such I know is Tisindia.com. Others you may search on net.