With the advent of smart phones, blackberries, text messaging, etc... email marketing is fast becoming one of the fastest ways to reach customers - even if they're not in front of a computer!
I'm sure you've heard of "word of mouth" marketing/advertising, but what about "word of mouse" - the idea is exactly the same, but with the advent of the internet and social networking, things become easier to share, and easier to share with multiple people at the same time. The goal is to combine the two and grow exponentially, so if person A gets your email about 2 for 1 margaritas on Friday night, they will pass it on to 5 friends, 2 of whom will invite a friend, souse, co-worker, etc, 2 of whom will pass the email on , and so on down the line. So by creating value and a reason to visit, you can harness the power of word of mouth and word of mouse together to grow your business.
Planning an effective email campaign can really boost your sales and company awareness both online and offline, but it does require some up front planning and forward thinking. To get an better idea of your goal in mind use the following questions:
* Do I have a Email list and/or a service to manage lists and send out mass emails to those lists?
* What can I offer to people that will compel them to join my mailing list? (Enter your email and we will enter you in a drawing to win a free dinner for two, etc)
* Do I offer any weekly food or drink specials, live music, etc that you can invite people on your list to come join you for?
* Do I have a well designed newsletter template designed to grab and hold your readers attention, and a clever subject line to ensure that your email gets opened?
The basic idea is this: create a clever way to extract prospective diner's emails, making sure that there is plenty of value and incentive to do so. Then become someone who they look forward to hearing from, share recipes, stories, special events at your restaurant, etc... by doing so you will become a part of their lives and when the age old question of "what's for dinner' comes up, you're going to be one of the top options.
All this can be accomplished with a few hours work and a little creativity, and can really help build your business. Feel free to contact me for further help.
P.S. I am in the process of writing a free e-book on how to properly utilize the internet to grow your business, and would love to hear some subjects that are of concern to restaurateurs. If you have any suggestions as to subjects that you would like to see touched upon, or to get a free copy of the book when it's finished (hopefully another week or two), feel free to drop me a line and let me know.. many thanks!