My company has the answer. My store is one out of 10 right now to serve the Perfect Beer, and believe me it is great!
It is the perfect temperature, served in the perfect glass, and given the perfect pour.
My guests love it! We have also been given a chill chamber to keep our aluminum bottled beers at 22 degrees. Now that's a cold beer. I can't wait to crack one open myself and drink it when it's 120 degrees outside this summer, here in Arizona!
We've found that you can get you refreshment at slightly below room temperature. Since we've got our beer at 38 degrees or less you now have Ultimate refreshment and ultimate flavor! It's the best of both worlds!