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Permalink Reply by Ceri Nelmes on January 17, 2012 at 8:20am Hi Mary,
I think you're right in some cases although I think with the rising costs of supplies chains are looking for a little more bang for their buck. It may not be as simple as a dollar value - it may be other "value-driven" items such as warranty the durability of the item, etc.
We have a poll on our commercial refrigeration website that asks, "When purchasing commercial refrigeration products what is the most import feature?" 49% so far said the price is important, followed by 23% who say the warranty is important. So if 49% of our customers are driven solely by price then 51% are looking at other things. So a great product + a great service experience + a great price = success.
When you can buy directly online there is way more competition and people are doing their research like nothing before.
June 8, 2012 from 5pm to 6:30pm – Bistango
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