Online social media tools to lower operational and advertizing costs...

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Permalink Reply by Keith Bernhardt on January 4, 2011 at 1:56am

I'd like to know why so many restaurants are reluctant to advertise using Social Media marketing. "It's too expensive". I get that a lot, when I talk to restaurauteurs(owners and managers), but then they'll turn around and throw thousands of dollars to radio stations and the "throw away" newspaper inserts.

 

Do they feel this is safe ? What ROI do they get on the "throw away" papers ?