We've heard many success stories about Foursquare driving traffic to restaurants.
Most of the success stories have to do with one time campaigns that drive traffic to a specific event.
If organized and promoted effectively, I think Foursquare can be a great way to go for a particular, one-time event.
I'm wondering how you as a restaurant or agency who helps restaurants, measures the success of say a newbie check-in or loyalty check-in.
Do you look at the number of specials unlocked and then look at how many people have redeemed the special in your POS system?
I'm curious to see how others measure the success of Foursquare and for how long you run a particular special.