Restaurant Social Media
Have Loyalty Programs worked well for your restaurant?
There are some many different types of loyalty programs out there today. All of them promise great results, but do they all deliver and at what cost?
A great program in my mind is one that also includes communications with the consumer. While it is great to have a Rewards Card, when it is tucked away in your wallet it is not much of a reminder? Some loyalty programs bundle in email marketing, some have texting and some even have direct mail. What do you think is the best way to communicate with the customer who is part of your program?
While loyalty programs are good for existing customers, can they help in generating new customers?
Joe
Tags: loyalty, marketing, programs, restaurant
Replies to This Discussion
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Permalink Reply by Haitham Layous on -
Absolutely! Using a properly designed loyalty program is a great way to generate new customers.
Loyalty is about ENGAGING customers in unique ways. There are many features that have to be combined to make a good program. It's about managing the customers information & spending patterns so that you can tweak accordingly to increase sales. It's also about being able create your own rules and to manage your own rewards program (actively & creatively engaging customers with cool one-time deals like "come in and get a free hug and a scoop of icecream on your birthday!)
There aren't many companies offering a comprehensive loyalty program that allows you to manage & maintain all of the above but incidentally one company that I am currently consulting for does all of the above and more in an amazing and simple way.
One huge misconception is that offering Daily Deals (e-blasting a 40% discount to the entire country) was a great way to acquire and retain new customers. We've seen this backfiring in situations where recovery from those prices is almost impossible, here's a crazy example: - http://www.pcworld.com/businesscenter/article/244809/london_baker_m...)
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Permalink Reply by Joe Welsh on -
Glad to hear your program works so well. Our program does all of the things you spoke of as well. The data segmentation side of the program really help sin targeting your customers behavior.
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Permalink Reply by Haitham Layous on
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Agreed - data & analytics are a key ingredient.
I just had a chance to check out CORE; I quite liked the straight forwardness of the site - no mention of a loyalty program though is that something that comes as part of the coaching sessions or how does it work exactly?
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Permalink Reply by Joe Welsh on
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CORE provides coaching and implementation of marketing programs for restaurants. We actively work with many of the best providers out there in order to be focused on the best programs for our customers.
Our Loyalty program partner is Loyal Patron. http://www.loyalpatron.com
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