Office Worker Lunch Market…

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Permalink Reply by Byron on January 1, 2008 at 10:56am

I make seasonal greeting cards with a salutation on the front, our menu on the inside and catering info, directions, etc., on the back. I will have a few servers hit the local business 3-4 times a year handing out the cards/menus to remind the businesses of our private meeting room and now that they have our menu they can call ahead and we will have their order ready when they arrive.

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Permalink Reply by Ascanio on January 2, 2008 at 4:43am

ciao Byron, Happy New Year......
i read this articol tree month go:The major chains are aggressively targeting this lucrative lunchtime market, are you getting your share?

The Office Worker Market is now regarded as one of the most profitable repeat market segments and can help any restaurant add real dollars to their bottom line.

60 percent of U.S. office workers spend lunch breaks at their desks looking for distractions, according to Los Angeles-based Kelton Research

The majors are developing all sorts of incentives to get potential customers to make that critical first purchase. Offers include coupons and target both the recipient and their co-workers. One company has even had their coupons inserted into the paycheck envelopes of office workers in their area.

Owners are reporting astounding redemption rates of between 10 and 30 percent generating high numbers of repeat business, so if your not in yet, maybe it should go to the top of your “Things To Do Today” list.

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