Hooters Undercover.

Did anyone see the show on CBS last night called Undercover Boss. It was about the CEO of Hooters and what he found by spending a week in the field doing the work of his employees. What did you think of it?

Tags: Hooters, restaurant

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Permalink Reply by Rachel on February 17, 2010 at 7:43am

I was pretty unimpressed by the episode. I found it to be one big PR move for Hooters rather than an opportunity to improve the business structure. The "changes" he seemed to decide to make were so minimal that they would, in no way, transform the current reputation of the company or the way the restaurants run their day-to-day business.

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Permalink Reply by Howard Appell on February 17, 2010 at 7:51am

I agree, the episode after the Super Bowl about Waste Mgt was more intense.

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Non-OperatorPermalink Reply by Paul Paz on February 23, 2010 at 9:33am

"Jimbo" should have been fired on the spot!

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Permalink Reply by Michael Biesemeyer on February 23, 2010 at 12:15pm

I think this guy blew his cover.

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Non-OperatorPermalink Reply by Paul Paz on February 23, 2010 at 11:15pm

Michael...
You promised never to show anyone my "party-pic"!
Paul :-)

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Permalink Reply by Michelle on February 24, 2010 at 8:25am

That's beyond disgusting. I didn't see the episode. But from everything I've seen and read, the whole thing was as stomach-turning as this guy.

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Permalink Reply by Jeffrey J Kingman on February 24, 2010 at 12:20am

Here's the update from Hooters after the episode aired. It was tweeted out and shared on Facebook three days after the show aired.

Hooters: Jimbo, Marcee, Dave and Brittany & Amanda - Updates fr...

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Non-OperatorPermalink Reply by Paul Paz on February 24, 2010 at 10:30am

Jeffrey...
Thanks for sharing this link.
Paul

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Permalink Reply by Fred Glick on March 2, 2010 at 11:39am

I ran a 26 store franchise for Hooters and they have a severe identity crises. Are they a restaurant or a bar? Should they play up on the sex appeal or tone it down. Until they REALLY understand and listen to exactly what they guests want and need from the brand they will waffle. You also heard in the episode about Coby's relationship with his father. I think the entire concept was held back from evolving for a decade because of his unwillingness to adapt. This dining segment is in trouble and needs to invest heavily in to existing stores and markets to survive!
Fred

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Permalink Reply by Greg M on March 3, 2010 at 5:38pm

Hello Paul, Jimbo was fired and has been hired by another restaurant.

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Permalink Reply by Tony Garner on October 22, 2010 at 2:31pm

Yeah the show said he has left the company for other ventures. we all knew what that meant. right? the only way he got away with that before the show is that is was a franchise and not corporate.

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Permalink Reply by Tina Bishop on March 10, 2010 at 1:19pm

I love the program and how honest the CEO's have been about how far removed they have been from the operations. It is great to see these CEO's be brutally honest and sometimes embarrased but always humbled. Personally I would have fired the general manager at hooters that was making the girls eat out of the plates like a dog or deer or what ever he called it. CEO was a little to kind for that type of inappropriate behavior. I also thought the board rooms were less than professional when the CEO broke the new to the executive teams. The went from very casual, sloppy and slouchy to business suits and well groomed for the final report. Just goes to show you that is how they should present themself all the time.