We recently had an interesting interaction with a potential customer that asked if we could adjust our service offering to allow their establishment to make donations to a charity of the guest's choosing rather than offering the customer a discount coupon for a future visit.
Phenomenal idea. The proposal is to allow the guest to choose from one of four local associations to benefit, with a $2 donation being made for each table transaction.
As a consumer and not an establishment representative, I think this would be well received. Rather than asking the customer to dig further into their pockets (as we often see now in retail chains), the restaurant will donate on the guest's behalf.
The restaurant will keep a "wall of fame" to outline how each charity is doing and the community as a whole can check at any time to see how much the recipients will receive and when.
So, I now ask you, as a subject matter expert in the industry, can/will it work? How could we make this idea even better?
I'd appreciate your thoughts.