I recently stumbled across a new way to think about return on investment. The author of the post suggested that instead of analyzing strategies from a 'return on investment' basis - we instead analyze the strategies and opportunities from a Return on Relationship view.

Personally, I really like this. In 2004, I was campaign manager for a closely competed Maine State Senate district race (in southern Maine). One of the strategies we used was to identify COIs - people who were Centers of Influence with large personal networks.

When you analyze your marketing strategy - do you target COIs? What is the Return on Relationships from engaging these COIs at tableside? Better yet, what is the ROR on searching for and engaging COIs through social media?

Tags: ROI, relationships, strategy

Views: 112

Reply to This

Replies to This Discussion

This method of thinking makes me salivate! Yes relationships are critical, networking paramount, but return on relationships as a metric - that makes me giggle. Please don't forget we do not reside in a socialistic country. Leave soft skills to your HR team. Drive velocity, reduce waste, and increase volume. Better yet, toss me your phone number - I will buy you next year.
Glad I could contribute to you salivating and giggling, Kelly. By the way, welcome to FohBoh!

I'm not sure I get the connection to socialism you propose. About leaving soft skills, there are tens of thousands of operations that do not have an HR team. Relationships with all stakeholders are tantamount and crucial to operator success, just as driving velocity, efficient production are. Increasing volume is dependent on all these factors, and others, working coherently and collaboratively.

I think Andrew Carnegie just rolled over in his grave.

Pass the bordeaux. I need a drink.
Wow, love the ROR focus.

Being able to develop some serious ROR can do wonders for a restaurant among all the social networks available to customers.

Really Really like the focus of Chalkboarder and the influence your having on Fohboh Jeffrey.

Take care,

Thank you greatly and humbly.

Interesting questions. What matrices are deployed to evaluate or analyze the data? What can be used as benchmarks and how are they determined? Are there methods to recognize defects in measuring and are there any best practices that may be used in other industries? How was it accomplsihed in yoru political circle and was it effective (did you win?)? Obviously it is easy to recognize a starting point in an ROI (the investment) and therefor easier to see results based on a fninancial set of data. I would like to learn more..





Social Wine Club for Craft Wineries


QSRs squeeze into unconventional locations

Nontraditonal quickservice units are popping up wherever people are, moving beyond street-side and mall locations to military -More

Optimize efficiency with an applicant tracking system

Businesses increasingly are turning to software programs that make applicant tracking more efficient.  -More

Read the NRA statement on NLRB's joint employer decision


All-new pasta dish features Grand Cru® Alpine-style cheese
Roth® Grand Cru® cheeses have a complex and full-bodied flavor that's crafted to achieve excellence in your menu applications. Try it in Manicotti en Croute with Brandied Fig Dipping Sauce. This elegant and inventive dish recently won our recipe contest for postsecondary culinary students, and is perfect as a sophisticated appetizer, passed hors d'oeuvre or savory dessert.


Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

Panera Bread Company Reports Q2 2014 Diluted EPS of $1.82

Q2 2014 Revenue increased 7% to $631 million - Q2 2014 Company-owned comparable net bakery-cafe transactions up 0.4%


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service