I've had the opportunity to GM a franchise restaurant that needs a lot of work. I'm starting in about two weeks and feel I need some advice on which direction to go in.
The restaurant has never really been a part of the community out here and never tapped into teams and sports teams. It's a sports bar/restaurant with a very good menu. The owner purchasing the franchise has made it clear that portion control and food cost is way out of control and our main focus will be bringing these numbers back to reality.
I have a few questions for people they may have been in a similar situation stepping into a restaurant that needs some dire help.
1- Staffing: This will be a vital part of which direction this restaurant goes and I feel maybe introducing a new face in the back of house may be a good tactic to showing the staff we're coming here to turn it around. On the other hand I do not want the staff panicking. Should my approach be conservative with a wait and see or maybe bring someone in I can trust?
I do know I will take a month or two to get to know the front of house staff and assess who is there for the right reasons and who is willing to push forward with a new leaf. Old tricks will need to go.
2- Marketing: This company has done no marketing outside of it's restaurant and has a prime area with a lot of traffic daily. I would invite any unique marketing ideas that may bring us a new look.
I already have a team I know I would like to introduce which include a couple of old faces that are willing to come back with the turn around. Management has been a large part of this franchises problem and I need a team that is committed to turning it around. I feel old management might be set in their ways with former ownership and I would like to build success right from the get go. I am hoping for a large turn around within 6 months to a year.
Any thoughts or ideas are appreciated.