Today, I published an article on my blog, Social Media Gone Wrong?
The article discussed a chain restaurant and their social media campaign.
As someone who participated in the promotion, I gave my thoughts on what went right and where I think they dropped the ball. The article was re-tweeted throughout the Twitter community, but I didn't get a lot of feedback as to how people felt about the campaign itself.
Basically, I wonder if because Social Media is so new and companies are still learning is it ok to have a few miscues along the way, or should these companies be shown no mercy? What do you think?