Restaurant Social Media
Do Restaurants Really Need a Web-site?
My good friends David and Terra own an amazing restaurant and bar in Colorado. They have owned the restaurant for a couple of years and do a steady business of mostly repeat customers. That's good. They don't have a web-site yet - that's not so good. I constantly obsess about all of the opportunities that they are missing because of it.
Below is a partial list of how they could use it. What other ideas do you have? I would like to send them a complete list - hopefully it will inspire them = )
Build an email list
Take reservations online
Post their hours
Have a copy of their menu
Announce upcoming events and specials
Promote Happy Hour
Post pictures and video of customers
Announce guests birthdays
Blog
Post pictures of the food and dinning rooms
Have contests
Here is a great post about making a successful restaurant web-site http://rohitbhargava.typepad.com/weblog/2006/02/making_a_succes.html
Below is a partial list of how they could use it. What other ideas do you have? I would like to send them a complete list - hopefully it will inspire them = )
Build an email list
Take reservations online
Post their hours
Have a copy of their menu
Announce upcoming events and specials
Promote Happy Hour
Post pictures and video of customers
Announce guests birthdays
Blog
Post pictures of the food and dinning rooms
Have contests
Here is a great post about making a successful restaurant web-site http://rohitbhargava.typepad.com/weblog/2006/02/making_a_succes.html
Replies to This Discussion
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Permalink Reply by Mary White-Cornell on -
Awesome suggestion - thanks for taking the time to add to the conversation - M
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Permalink Reply by nick on -
Exactly!
That's why we're building an application to help restaurants engage and communicate with customers.
Here's a sneak peek:
www.feedbackjar.com
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Permalink Reply by Mark Moeller on -
Mary:
They could list a catering menu if they cater. They could also list community involvement, recent press and/or musical or other guests and entertainment. Perhaps they would want to share non-signature recipes also.
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Permalink Reply by Kaffeenjunkie on -
A map to their place.
Application for employment
Contact information (on every page)
Video is becoming very big
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Permalink Reply by Kathy Hamlin on -
Don't forget WebCams. It depends on the venue, but the younger crowds like to show off & if their peers see fun happening, they are more likely to search out that place & join in.
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Permalink Reply by Thumbbook on -
Great post! Building a website can also generate additional income for the website owners through ads :)
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Permalink Reply by Michael Albert on -
Just having a web presence provides incredible exposure to audiences who use the Internet to help in their restaurant information gathering and decision making process. To reach this target audience it boils down to 'out of 'site', out of mind'.
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Permalink Reply by Jeff Schacher on -
Surveys and guest feedback (could even look at Twitter or Facebook if it that's where their guests are). It's really just about using the web to have a conversation.
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Permalink Reply by Tony on -
I agree. Restaurants should have a website. Now a days a lot of restaurants use social network sites like myspace and facebook to promote their services. They can then post their restaurant website address as a link on their myspace or facebook profile, which can add additional traffic.
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Permalink Reply by David Herfkens on -
Just posting hours, phone number and menu would help bring in more business!
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Permalink Reply by Kevin Krop on -
When I travel to an unfamiliar city, I always research the web to find the best dining experiences there. Restaurants that have websites are more memorable to me once I get there and therefore usually get my business.
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