Mass media advertising - radio - newspaper and even TV is gone. The time has come to stop spending to get nothing. Let's face it - the place to be is on the web or face to face. Refocus on your four walls and getting involved in your local community. And while you are at it follow this link to an amazing e-book by David Meerman Scott (just out today) that explores the amazing power of connecting with your customers using technology...

http://www.davidmeermanscott.com/documents/Marketing_ROI.pdf

Views: 1

Reply to This

Replies to This Discussion

I agree with you 100%. It's about providing hospitality and service with respect and warmth and smiles. It's not a hard concept to grasp. See my most recent blog post. I also recommend Danny Meyer's book: Setting the Table. Thanks for the link. It's much appreciated.
Mary,

Yes and no. E mail amrketing and a web presence(and social media) are the waveof now and for
the forseeable future. However, the mainstream media (newspaper, tv and radio) are going to have to do more to adapt to the trend. Many radio stations have done "listener appreciation" events, and
sometimes combine with an in person advertising program. Some papers put ads on their web site,
as do tv and radio stations' web sites. The days of just a radio ad :"Get a free tamale with every two
at Teddy's Tamale Stand" are essentially over.

Networking and social media is the new norm,even in advertising.
Couldn't agree more - thanks for the great post! = )
We are transitional with media. The blanket lambaste of media is a bit shortsighted. Newspapers will be gone in a decade. TV is highly fragmented - this is a bonus in setting rate structures and targeting. Radio is still fun and highly pliable for small budget and local ad promotion. The variable is the size of the advertiser and their target audience. Yes, tech is hot and growing. We will all be moving larger percentages of our budget to digital. I can make or kill a business with traditional media. The same holds true for digital. There is a great advantage in that we have more tools to work with... Great topic.
Hi Steven,

Thanks for taking the time to add to the conversation. Great insight! It will be interesting to see what the future holds for advertising. Cheers!
We are transitional with media. The blanket lambaste of media is a bit shortsighted. Newspapers will be gone in a decade. TV is highly fragmented - this is a bonus in setting rate structures and targeting. Radio is still fun and highly pliable for small budget and local ad promotion. The variable is the size of the advertiser and their target audience. Yes, tech is hot and growing. We will all be moving larger percentages of our budget to digital. I can make or kill a business with traditional media. The same holds true for digital. There is a great advantage in that we have more tools to work with... Great topic.
If not dead, certainly dyeing. I've said for a long time (and gotten a lot of strange looks) that the ROI on print advertising does not justify the cost. I always propose the following comparison: instead of paying the $350 for an ad in Friday's newspaper, take a fraction of that to personally pour a glass of wine or offer a complimentary dessert to a selection of customers in your dining room on Saturday night. For $100 in net cost, you can get a ton more mileage in terms of repeat business and positive word of mouth than that ad would have generated. It's more personal, and gives you the opportunity to develop relationships face to face. And if you are good enough to create powerful positive word of mouth, then don't miss the opportunity to leverage it by managing your online presence. Good post Mary, welcome to my world! - Jim Kohn, www.theCustomerServicesolution.com
I couldn't agree more with you about using the money for the print add to WOW your guests instead!

Your website is great! Are you a member of SWOM? You should check it out and join http://theswom.ning.com/

Cheers!
M

RSS

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Eateries turn to rationing as lime prices soar

Unrest caused by Mexico's drug cartels, along with floods in Mexico and a drought in California, are taking a toll on this ye -More

25% Usage Reduction, Guaranteed!
Reduce waste and cut cost. Impress your customers and express your brand. Every single Tork Xpressnap napkin dispenser performs double-duty for your business. Find out more about our 25% usage reduction guarantee or get a free trial.

Burger King to upgrade wireless with Whopper Wi-Fi

Burger King has teamed with AT&T to replace existing in-store wireless Internet with an upgraded system dubbed Whopper Wi-Fi  -More

Late-night indulgence pays off for Jack in the Box

Jack in the Box saw its profits rise sharply in the first quarter, a few months after introducing its $6 Munchie Meal menu of -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service