I can't understand why the Nobel Prize committee doesn't yank the award back from its last recipient and give it to New York chef Tom Colicchio instead for his economic brilliance. The co-founder of Gramercy Tavern and current chef-owner of Craft has hatched one of the best ideas the industry has seen in some time for boosting sales.
Granted, it may not be applicable to the neighborhood Applebee's. But it's delivering a nice lift to sales on Tuesdays, hardly the week's sales peak.
It was clever enough to land a segment on CBS News' "Sunday Morning" show. You can read about it here in a blog installment I wrote awhile back, Tom Colicchio's slam dunk