Restaurant Social Media
Are you a viewer or a commenter?
So some of these numbers are generic/abstract/small sample math but it looks like the average blog on FOHBOH gets about 10% of the viewers to actually comment on it.
The really active blogs can get 20% to 25% of the viewers to actually comment on them.
Why do some comment and some just view?
The really active blogs can get 20% to 25% of the viewers to actually comment on them.
Why do some comment and some just view?
Replies to This Discussion
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Permalink Reply by Adam R. Cox on -
No Comment.
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Permalink Reply by Carol Ott on -
One of the things that confuses me is the difference here between a "blog" and a "discussion". None of the posts are blogs, they're all discussions. Blogs are standalone sites with multiple posts on one page.
So with that said...
One of the things I dislike (not just on FohBoh, but when "regular" bloggers do this) is when people post links to articles they've found online (or the full text) and then offer no personal opinion on the article or link. There's not a lot to comment about, and the writer isn't engaging the reader -- if you're posting stuff I probably already read on CNN, tell me why this should be important to me, and tell me why it's important to you. Then you're opening the "floor" for comments. Otherwise, I might read the article or click on the link...but there's really not much to say other than "Thanks, that was interesting." And who wants to read that in their blog comments? So then most people will refrain from saying anything at all. Plus, like all relationships, some are givers, some are takers. You have quiet people and noisy people. (Hm. I guess I'm one of the noisy people!)
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Permalink Reply by Adam R. Cox on
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I am right there with you Carol. I am a noisy ones. However there are a lot of people on here that to respond/post that can put into words the thoughts that I have a lot better.
Though, because I know Andy (just from here) I do like his post's and love to put in my two cents worth as you can see.
There are a few people who have been here awhile that do post very good points/comments who are quiet. I suspect they are busy growing the business. I was active for awhile, but that was when I was off the road. I am back on, so I do not get time to respond like I used to.
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Permalink Reply by diane on -
Carol, thanks for the input. Perhaps we should rename Discussions to Ask a Question?
As for the blog links with no commentary, I agree, they're lame. We could make it a community policy that if you link to an article in a blog, then you need to say something about the article up front. Otherwise, deletion.
We also need to do a better job policing those people who post full articles without permission. I think members must see it so much on the Web, they don't know that it's wrong. Carol, if you have any interest in helping me police and manage the site for this... please let me know. The FohBoh team is pretty small right now and can't be online all the time, so sometimes we miss these things.
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Permalink Reply by Don L. Stull on -
Always the intellectual, Jeffrey. I love it. Just discovered the Pareto Principle a couple of months ago. Tried it on the guys I work for and they looked at me like I had two heads or had lost the one I had. I guess the Fishbone Diagram didn't help any. Keep up the good work, I always enjoy your posts
Now to the topic at hand. It's kind of like a menu, 20% is responsible for 80%. This is my first post on this forum. Being a member of a group doesn't mean that you have to participate to belong. Some may be shy about commenting, feel that what they have to say is either unimportant or already said (perhaps, much like this comment). I've just returned to this site since my job takes up much of my energy and haven't had much to say. I've just finished reading two articles and comments that really spoke to me but I didn't respond (feeling stupid this evening). I feel like I do have something to offer on those topics it's just not happening tonight. I'm not sure the question is why do some comment and some don't but why do some? Comment that is. This should provoke some comments.
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Permalink Reply by Jeremy Fogle on -
I think people may be intimidated. Whether it is by someones title, experience or the fear of feeling stupid, people don't want that feeling. At the same time I have heard that we have two ears and one mouth for a reason. Some of us just think that we need to use our mouth twice as much to make up the difference.
-People may be trying to learn and not teach.
-10% of the people do 90% of the work.
The cliches go on.......
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Permalink Reply by diane on
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Andy, you bring up a very interesting set of questions that we've been wondering about ourselves here at FohBoh. Recently I came across some great information from Forrester Research on Social Media that studied this very phenomenon. They called it the ladder of participation:
Creators = 12% (people who blog and create content)
Critics = 11% (people who comment)
Collectors = 7% (people who use rss feed readers or social bookmarking)
Joiners = 15% (people who create profiles and connect to each other)
Spectators = 23% (people who surf and read)
Inactives = 67% (people elsewhere living their lives)
The numbers add up to more than 100% because many fell into more than one category. So if the average blog post is getting 10% response, that's pretty close to the social networking standard. What's interesting now is to see what posts are getting the most views and the most comments... it tells us what members and lurkers are really interested in.
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Permalink Reply by Carol Ott on
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I think the idea of people feeling "intimidated" to just jump right in is a valid point. When discussion forums became commonplace, they were sometimes cliquish and unfriendly to newcomers (and some still are, unfortunately) so some people stayed away from entering discussions for fear of being mocked or "shouted" down.
Since FohBoh is a relatively new interaction point, it would be nice to see more people participate and jump right in. A good example is the lady who posted asking if she belonged here because she is "just" a food blogger and not a food "professional". I hope she stays and participates in more discussions -- sometimes only talking to "professionals" can be a one-sided discussion. This is a wonderfully varied group of people, so getting viewpoints from people who "live" in all facets of this industry is invaluable.
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Permalink Reply by Amanda Hite on -
We should continue to encourage "newbies" that make their first post by engaging (commenting) on their blog/discussions they'll be more likely to post and/or comment again. The people engaged in the discussion here do a great job at that! I would guess that fohboh is one of the first SN experiences for most of the members here.
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Permalink Reply by Steve Totillo on -
Does anybody find it interesting that all the usual suspects are the people that commented on this topic?
Also, It is absolutely an intimidation factor, or comfort zone issue for people. Just because it's the internet, there are people on this sight who are intimidated by the fact that their boss, co-workers, or friends are going to read this and judge them for their content. Remember, this is not an anonymous site, and not everyone on here has the education, experience, eloquence, courage etc... to comment or post.
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Permalink Reply by Carol Ott on
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One of the things that I like about Facebook is the fact that my mini-feed is indexed by Google, but that's where it ends. Unless you have access to my Facebook profile, you can't read anything I've written -- it's a pretty "closed" network. Maybe if we have a "closed" network, more people would post? I can certainly understand not wanting your customers or your boss to read what you've written, and since this is an industry-specific site, there are things you don't want the public to read...but yet you want to be able to discuss them with a large group of other professionals. So it's a tough call.
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Permalink Reply by Tracy McMahon on -
I too find the line between blogs and discussions a bit blurred. My interpretation is that blogs are commentaries, much like an op-ed, that are open to but not dependent on response. I look to the discussion area to be more of a place to post questions and situations in hopes of getting answers and new ideas by way of response.
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