Restaurant Social Media

Time: April 28, 2010 from 3pm to 4pm
Location: online
Website or Map: http://online.krm.com/iebms/c…
Event Type: Webinar, social, media
Organized By: SmartBrief, Inc.
Latest Activity: Apr 22, 2010
Learn how restaurateurs, chefs, general managers, beverage managers and restaurant staff can drive foot traffic, improve dialogue with diners and cut marketing costs - all by using social media.
On the Front Burner: Social Media for Restaurants
Interactive Webinar
Wednesday, April 28th, 2010
3:00PM - 4:00PM EST
SmartBrief, the publisher of National Restaurant Association SmartBrief, ProChef SmartBrief and SmartBrief on Social Media, has brought together three top experts to:
* Give the big picture on the strategies and results restaurants can expect when using social media.
* Present a case study of how Morton's The Steakhouse has successfully used Twitter to enhance its national brand and drive diners to local Morton's.
* Demonstrate how restaurateurs can utilize Yelp to address positive and negative ratings and customer comments.
This one-hour interactive webinar gives you the opportunity to tap the speakers directly, present specific questions and put your challenging situations to the pros.
Speakers:
Roger J. Drake, SVP Marketing & Communications, Morton's Restaurant Group
Luther Lowe, Business Outreach Manager, Yelp
Andy Sernovitz, author, Word of Mouth Marketing: How Smart Companies Get People Talking
Moderated by: Rob Birgfeld, Director, All Things Social at SmartBrief, Inc.
If you can't participate in the live webinar, on-demand recordings will be available after April 28th.
Prices:
$89 for SmartBrief subscribers
$149 for non-subscribers
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