FohBoh is the leading online professional community and social media company dedicated to the foodservice industry.
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For corporations, CSR has become a critical component of their brand image, and today is used increasingly by consumers as a differentiator when choosing a brand to do business with. The environment and the practical steps that brands are taking need to be communicated to fully engage with a customer base, and build long and profitable relationships.
In their current study that considers sustainability from a corporate perspective, and how these values are communicated across social media networks, Sustainly concluded:
Over the past two weeks we have examined the value of content and why it is essential to create content that inspires and excites the consumer. The next step is to uncover ways to get your content shared while simultaneously, linking back to your products and brand. And of course, to understand how content is shared and what kind of content you need to make this happen.